Feeling burnt out by the ever-changing fundraising landscape? Join the Individual Giving Conference 2024 to recharge your strategy! Learn from sector experts, discover opportunities to retain supporters, and optimize your giving programs. Register now to elevate your fundraising!
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
You’re burnt out by the post-pandemic push.
So are your donors.
It’s time to REACTIVE YOUR INDIVIDUAL GIVING!
The past couple of years have been pretty tough for fundraisers with a pandemic, war, cost of living crisis, and rising costs making it hard to create a solid plan that we can stick to.
Individual Giving fundraisers feel stressed and overwhelmed by everything they have to do and the ever-changing landscape they need to do it in.
But there is hope.
Despite the predicted doom and gloom for 2022 and 2023, many charities have achieved their fundraising goals thanks to a boost in legacy income and existing donors dug deep to give more; providing an opportunity for fundraisers to take a fresh look at their individual giving programmes to optimise what’s working – and fix what isn’t.
Now the hard work begins.
At the Individual Giving Conference 2024, you will learn:
Check out the programme tab to find out more about the speakers and sessions.
And because we know you’re busy, all sessions can be watched live or on-demand in your own time until November 19th (or for an unlimited time if you join as a Member).
All Fundraising Everywhere events are subtitled and held online on the Everywhere+ virtual event platform.
You’ll receive a bonus digital delegate bag and live attendees can access our online networking room to meet other attendees.
For questions about the conference, please contact hello@fundraisingeverywhere.com
Are you a non-charity that wants to partner with this event? Contact nikki@fundraisingeverywhere.com
UK Giving Behaviours 2024
Speaker: Anjali Bewtra, Global Strategy Director of Blue State
Trends and insights into UK donors – how, why & when they give. It has been a rollercoaster few years in the fundraising sector – with more crises than ever before to contend with, changing in giving habits and behaviours and an audience become increasingly more digital in how they engage. Charities and causes are campaigning for the attention of fewer donors and looking to raise money for like-minded appeals which is making it difficult to stand out. Every year, we speak to donors across the UK to understand how, why, when and where they give. This analysis allows us to understands shifts taking place now and in the coming months as organisations head into an important winter giving season.
10 Tactics for Jump Starting a Stalled Digital Fundraising Program
Speaker: Brock Warner, Partner at Broccoli
Join us for a practical and tactical sprint through 10 ways to jump start a digital fundraising program of any size. Throughout we’ll discuss how to implement, optimize, and scale because the best digital fundraisers are always thinking a step ahead. This introductory session will cover fundamental tactics that any charity’s digital fundraising program can implement, optimize and scale. Participants will learn 10 specific tactics to implement into their annual giving fundraising plans and strategies, understand why these actions are important, and how to put them
into practice.
Small Charity Focus: How Action Tutoring Save Time And Energy With AI
Speaker: Molly Cottrill, Senior Fundraising Coordinator at Action Tutoring
Are you a fundraiser, social media expert, or charity worker feeling overwhelmed by deadlines? Do you frequently find yourself working late to catch up or neglecting tasks like social media planning and thank-you emails? I’ve been there too! But since incorporating generative AI into my work, I’ve gained valuable time and energy to focus on high-impact activities like donor outreach and building stronger relationships. In this session, discover Action Tutoring’s AI journey, learn how we’re using generative AI, and what our plans are for safely using AI going forward. Come along
Effective Use of Data & the CRM for Audience Engagement
Speaker: Stuart Mccoy, Data Strategy Consultant at DM Insight
Fundraising strategy lives and dies by the quality of the data strategy framework. This session will cover
some of the essential, smart and innovative ways that audience data should support impactful
fundraising.
Going The Distance: What We’ve Learned Three Years Into GOSH’s Biggest Ever Capital Appeal
Speaker: Tim Longfoot, Open & Chloe Shields GOSH
Join Open Co-Founder, Tim Longfoot and GOSH Head of Fundraising Strategy and Integration, Chloe Shields as they take you behind the scenes on the Build it. Beat it. capital appeal and share candid learnings from the first three years of the campaign.
How to Buy a Helicopter in 6 Weeks!
Speaker: Anna-Leigh Purland, Head of IG at Air Ambulance Charity Kent Surrey Sussex
In December 2023, KSS faced the unexpected challenge of raising £1M in just three months to secure a new helicopter after our aviation partner went into administration. What followed was an ambitious, bold campaign like none we had ever done before. Our “Buy it for Life” appeal saw our warm mailing expand from 30,000 to 120,000 supporters, along with a door drop to 1.2 million households, press ads, and emails—all executed within six weeks. With the support of our creative agency, Open, and a strong focus on supporter journeys, we not only hit our target but exceeded it, raising nearly £2M. This campaign transformed our future fundraising efforts, proving the power of taking strategic risks and running a fully integrated campaign.
Starting From Scratch: Launching And Refreshing Your IG Programme
Speaker: Simon Scriver, Co-Founder of Fundraising Everywhere
Are you brand new to fundraising or want to refresh on some of the basics? Has your charity relied on one source of income and now you want to understand what else is possible? Questions about fundraising and you don’t know where to turn?
In this session we’ll be Fundraising From Scratch as we take an overview of the different ways that you can raise money. We’ll talk about the fundamentals of Donor Lifetime Value, return on investment, and how to decide where to focus your precious time – especially for those quick-wins. We’ll look at where to find new donors and how to bring them on a journey that inspires them to give and keep giving.
You’ll come away with your own road map, to-do list and action points that you can start to roll-out tomorrow. No need to feel overwhelmed or wonder where to start…this session will make fundraising and income growth seem manageable. Let’s get started!
Growing Your Peer To Peer Campaigns – Engage More Donors And Raise More Money
Speaker: Muna Hussen, UK Country Lead at Raisely
At Raisely we’ve helped charities raise over £250m. Using data from over 10,000 campaigns and 2300 organisation, we’ll look at what makes a successful peer to peer campaign. From working with charities such as Oxfam Australia, The Bike Project, Concern Worldwide and more – we know how to help charities achieve their fundraising goals. Digital acceleration has really pushed charities to need to upskill their team. And sometimes with high targets and limited time to learn new skills, that can be difficult! We’re here to take the confusion out of exactly what you need to do, to deliver on great peer to peer campaigns!
Supporter Welcome Journeys: Top Tips To Build Strong Donor Relationships
Speaker: Claire Donner, Mobilisation Expert & UK Director at More Onion
First impressions count. A great email welcome journey can help you to convert curious new supporters into your most passionate advocates and best donors. In this session, mobilisation agency More Onion will share their top tips based on over a decade of hands-on experience. Learn how to design the perfect journey for your audience and goals. This session is suitable for all stages of supporter journey experience: whether you’re refining your current journeys, or hoping to design your first.
Increase Your Online Donations with Behavioural Science
Speaker: Vicky Reeves, Managing Director at goDonate
This session will explore how charities can use behavioural science to encourage people to donate online. If you are a charity that wants to increase online donations, this session will be highly relevant to you. Online donations continue to grow as a dominant giving-channel, making it more important than ever to capture supporter attention online. This session will teach you how to apply behavioural science techniques to make your online donation journeys more effective.
Is Your Email Strategy Holding Back Your Individual Giving Potential?
Speaker: Alex Fearon
In this session, we’ll explore how small charities can unlock the power of email marketing to support their Individual Giving (IG) programmes. From crafting newsletters that build community, to automating personalised thank-you’s using tools like MailChimp and Zapier, we’ll cover the simple steps that can make a big impact. You’ll also discover how
tagging and segmentation can boost engagement and improve donor retention, ensuring your emails do more than just land in inboxes—they inspire action. Perfect for small charities ready to take their IG efforts to the next level with email.
Building Your Stewardship Programme From The Ground Up
Speaker: Paul Taylor, Senior CRM Specialist at JustGiving
The average person takes 9 seconds to scan an email. Join this session to learn how to optimise your charity’s emails to make them count. In this session, JustGiving’s Head of CRM, Paul Taylor will take you through planning, building, crafting and sending the perfect email. Whether you’re new to email stewardship or a seasoned pro, discover the insights, tips, and tools to apply to your charity’s emails and drive performance. Plus learn how we engage with your supporters through the JustGiving fundraiser email journey, aim to
increase conversion, and see proven results.
How Charities Can Leverage Pop Culture to Engage Persuadable Audiences
Speaker: Zoë Dawson, Associate Creative Director at Shape History
The truth is, our audiences are rarely thinking of us. They have passions, hobbies, jobs, lives, a TV show to get home to and (probably) a song stuck in their head. Not to mention a constant stream of communications and advertising. So how can charities engage them with their message? The answer lies in what they ARE thinking about. This session will explore how charities can harness the power of pop culture to craft campaigns that resonate, inspire action, and drive real change. Learn how entertainment, celebs and cultural trends can help you meet audiences where they are and shift from traditional third sector messaging to storytelling that captivates and compels.
Mind’s Everlasting Forest: A Case Study in Insight-Led Product Development
Speaker: Sarah Smith, Legacy and In Memory Manager at Mind
Mind’s Everlasting Forest is an innovation in In Memory giving, giving supporters a way to remember a loved one by dedicating a virtual tree to them, in an online forest of memories: https://everlastingforest.mind.org.uk
In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy. This will provide inspiration for fundraisers at all levels to further enhance this important area of individual giving for your charities.
You Are Not Making Enough Money Online!
Speaker: Eoghan Beecher, Country Manager UK and Ireland at iRaiser
There is not one single charity today who is at saturation point with donations, nor is there any charity that converts 100% of online visitors. In this session, Eoghan from iRaiser will break down myths about online fundraising, explore the reasons that visitors might choose note to give, and present a practical way of working to increase online conversion and raise more funds!
Breaking The Mould: How To Avoid Mediocre Direct Mail And Get Results
Speaker: Sinéad Chapman, Fundraising Strategist at Side Three Consulting
In this session, we’ll put the oldest and most used channel for engaging supporters in the spotlight. Using my 20 years of experience with creative and data planning, we’ll look at what you need to create mail your donors will love getting and will engage with.
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
15:00 Wednesday 27th November
Join our very first Fundraising Edinburgh! 
12:00 Thursday 28th November
Join Kevin, Kitty and Caroline – three people, right in the thick of it, to discover how they’re coping in the current environment, what’s working for them as well as how they’re equipping themselves for the road ahead.
CFRE Points: 1
10:00 Tuesday 3rd December
Fundraising Everywhere is excited to invite you to our first in-person networking event in Manchester! This is an excellent opportunity to connect with fellow fundraisers, share ideas, and explore how Fundraisers in the North West can work together.
12:00 Tuesday 10th December
At our next North East in-person event, Jane will share insights into their approach, lessons learned along the way, and how they plan to apply these findings to future campaigns.
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