The conference will be broadcast online on Thursday 18th March 2021 at 12pm BST

with recordings available to all attendees to watch in their own time.

Plan your charity’s fundraising future. Do it now!


The pandemic has thrown the world upside down, and charities are looking to respond. There has never been a more important time for your fundraising strategy to be bang on.

That’s why, on 18th March 2021, 3rd Sector Mission Control and Fundraising Everywhere are bringing you the first international conference dedicated solely to Fundraising Strategy. 

If you’re a sole fundraiser, a fundraiser working in a team, a fundraising leader, or a non-fundraiser looking to understand the role you can play to support it within your organisation, this summit’s for you.

How should you build your fundraising strategy and, once you have done so, how will you implement it successfully?

Featuring sessions with practical advice, case studies and opinion pieces from fundraising experts from around the world, our aim is to give you the skills, inspiration and confidence to shape and implement your organisation’s fundraising strategy so that you can change the world.


During the day we will look at a range of topics, including:

  • How to decide on the right things to do, and in the right order
  • How to bring people with you, particularly trustees and non-fundraising team members
  • How to strike the balance between right now and the future
  • How to keep it “live”, to manage risks and red flags, and how to decide whether to “pivot” or plot the same course
  • How to define fundraising strategy, and understand the difference between your strategy, your action plan, and your tactics
  • How to ensure your fundraising strategy is aligned with your organisation’s strategy
  • How to develop and implement fundraising strategy for a wide range of income streams
  • How you can still be strategic with your fundraising in a fast-changing world

The conference will be broadcast online on Thursday 18th March 2021 at 12pm BST with recordings available to all attendees to watch in their own time.

There will be two streams:

  • ASSESS! – looking at the work we do within our charities and how we develop the internal relationships and processes we need to succeed
  • CHANGE! – focusing on the relationships we build with funders and our role in forging connections with people outside of our charity

And attendees will get a chance to ask questions to speakers live on the day.

Plus Bonus Content

As a ‘thank you’ for buying your ticket, you will be able to enter into a draw to win a free day’s consultancy with Mandy Johnson from Sketchnotes UK and Richard Sved from 3rd Sector Mission Control, who will both help you hone your fundraising strategy, and Mandy will produce one of her beautiful Sketchnotes to summarise it for you.

Attendees will be able to schedule 1:1 video meetings with an expert to talk through your draft fundraising strategy, submitted in advance.

There will also be bonus download sessions and resources included in your ticket.



And don’t worry if you can’t join us on the day. Ticket holders will get access to all the content for a further 30 days to enjoy the sessions at your leisure, wherever you are in the world.

Tickets are now on sale,

with Early Bird discounts and group discounts available.

Speakers and Sessions

Fundraising post-pandemic & beyond

Rhodri Davies

Head of Policy, Charities Aid Foundation

How to bring people with you

Zoe Amar

Director, Zoe Amar Digital

Cherian Koshy

Director of Development, Des Moines Performing Arts

The value of models and theories

Claire Routley

Legacy Fundraising Ltd

How to consistently build your individual giving file

Niduk D’souza

Founder, Impact With Intention

Fundraiser Maeve’s

Top 10 Fundraising Tips

for 2021

Maeve Strathy

Vice President, Client Relationships, Blakely Inc.

What can Fundraisers Learn from Shigetaka Komori, the CEO of FujiFilm?

Dr. Haseeb Shabbir

Senior Lecturer, University of Hull



Lesley Pinder

Head of Supporter Experience, British Red Cross

Katie Simmons

Director of Fundraising, British Red Cross

Making your strategy usable every day

Nicola Tallett

Director of Fundraising and Supporter Engagement, Prostate Cancer UK

Fee Gilfeather

Head of Performance & Strategy, Oxfam GB

Looking up and looking out

Sonya Trivedy

Executive Director of Income, Samaritans

Strategy is a feeling

Chloe Amstein

Fundraising Strategy Consultant

Human focused strategy

Wayne Murray

Founder, Humanity Squared

Mandi Hine

Fundraising Lead, Adoption Focus

Desiree D’Sousa

Executive Director, Innovation and Social Impact, SeeAbility

Scott Watkin

Head of Engagement, SeeAbility

Donna White

Senior Head of Digital Marketing, The Prince’s Trust