Safiyyah is a Marketing and CRM Consultant with a background in Higher Education. Her career started in social media and email marketing, using a wide range of tools in consumer industries and universities. Whilst working across multiple university departments, she saw first hand just how segmented data can be and understands the impact that has on day to day work. Safiyyah has been a Salesforce Consultant for a number of years, specialising in Marketing Automation and aligning teams though multi-product implementations, striving to use technology as a force for good.