Author of The Choice Factory and founder of Astroten, a consultancy that applies behavioural science to marketing to make it more effective.

Whatever challenge you're facing, Astroten will draw on findings from psychology and behavioural science to offer solutions grounded in evidence.

Since being founded by in April 2018, Astroten has worked with brands such as Google, BrewDog, GoCompare, the Co-op, Freeview, Dennis and Fever-Tree.