Michelle combines her passion for brands and how they communicate with consumer insight to bring supporter experience to life. Over the last two decades, her creative has transformed many organisations and enabled them to drive meaningful growth.
In this session, Nikki and Michelle will give you a practical guide that will help you take the first steps on your organisation’s journey of investing in supporter experience. You’ll hear some simple steps to get you started and advice on where to focus your time and effort to uncover some easy wins and demonstrate the value of supporter experience to your organisation.
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