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Maya Ahmad is a passionate nature lover and goal-oriented professional. She is the Senior Specialist of Legacy Giving at World Wildlife Fund Canada and for more than a decade, she has been making connections between caring Canadians and WWF’s conservation work, helping to create a better future for wildlife through legacy gifts. In this role, she manages the marketing campaigns that help raise awareness about the power of a legacy gift, through direct mail, online and social media. She is WWF-Canada’s go-to person for legacy giving and a donor herself. The program has successfully grown its Legacy Circle and engaged thousands of Canadians on a legacy journey.
Maya has been with WWF for 18 years. She is also a mother of two and enjoys sharing the wonders of nature with her boys – her own personal legacy project 😊
We’ll share new data from legacy experts on why this is the wrong strategy and how you as a fundraiser and your organization can get your program back on track.
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