Matt joined Brook as Head of Digital in 2021 and has extensive experience in both digital transformation and digital marketing.
Since joining brook, Matt has been focused on establishing Brook’s Digital Front Door transformation programme. He takes a data-driven but user-first approach to digital transformation, which has been fundamental to the success of the project since 2021. Since launch, Brook's Digital Front Door has introduced 12 new digital tools to Brook's service users, including a patient portal that enables at-home clinical testing, access to results and online orders for treatment and contraception, as well as tools to support Brook’s staff to work engage with service users through digital channels.
Alongside digital transformation, Matt has extensive experience in websites, digital content and marketing, having previously led the digital strategy for music charity Nordoff & Robbins, alongside and high-profile national fundraising campaigns with many key figures from the music industry.

Prior to working in charities, Matt started his career working in innovation and transformation for the NHS, where, at DigitalHealth.London, he worked with small businesses to help develop and scale their products in order use digital innovation to solve known challenges across the health and social care ecosystem in the UK.