With 17 years of fundraising experience, Lauren Buchanan is an independent fundraiser. She began as a telephone fundraiser, advanced to senior roles, and later became a partner at Karat Marketing, a telephone fundraising agency from 2015 to 2018. Since 2018, she's managed charity accounts, primarily in Scotland, with QTS and also works independently with charities on their individual giving programmes. Currently, Lauren is collaborating with OneKind charity, leading their social media advertising endeavors. Her expertise includes ad creation, customer list management, file handling, precise targeting, and campaign monitoring, offering her a valuable perspective on both charity and agency demands.