As well as sporting a temporary and ill-advised beard, John has worked in fundraising and events for almost 25 years and is a founding partner of mass participation events agency, Massive. He and the team at Massive have worked on successful events and campaigns for Marie Curie, Mind, Movember, Alzheimer’s Society, NSPCC, London Marathon, The Great Run Company, Formula 1, the BBC & Patagonia: and produce a number of market and audience insight reports focused on events and fundraising.