With over two decades of experience in leadership and innovation, I am currently the Head of Data Insights and CRM at UNICEF Brazil. Throughout my career, I have had the privilege of contributing to prominent organizations including Greenpeace, Habitat for Humanity, UNHCR, and Amnesty International, where I have been recognized for my ability to identify opportunities through precise analyses and strategic segmentations.

Additionally, I bring solid expertise in developing customer relationships through loyalty programs, as well as in acquisition through various channels and in defining rules for donor relationship and retention. My passion for integrating data, technology, and business strategy is evident in every project I undertake, reflecting my commitment to creating a positive and lasting impact on society.