Craig Linton is the founder of CLFS Ltd, a consultancy group uniting a portfolio of innovative brands that help charities grow income, enhance supporter experience, and embrace the power of data and technology.

With over two decades of fundraising experience—including senior roles at organisations like Sue Ryder and Amnesty International—Craig now leads a collaborative network of consultants and technologists designed to be the go-to partner for charity innovation and impact.

His current ventures include:

🎯 Fundraising Detective: Specialist consultancy for individual giving strategy, campaign development, critical friend support, and interim leadership.
💙 Supporter Experience Collective: Helping charities design better supporter journeys to increase income and retention.
🤖 Charity Elevate AI: An AI-powered platform for automating supporter care, streamlining processes, and enhancing supporter experience.
📊 BINGO: A SaaS solution for fundraising planning, budgeting, and analytics—making data work for fundraisers.
📚 Fundraising Training: Online learning and development for fundraisers at all levels.

Craig is co-author of the critically acclaimed book Donors for Life: A Practitioner’s Guide to Relationship Fundraising, and a long-time contributor to the fundraising community through blogs, webinars, and thought pieces.

He is a member of the Critical Fundraising Network at Rogare and has previously served as a trustee for SOFII and Thames Hospice, as well as Treasurer of the Supporter Experience SIG at the Institute of Fundraising. 📬 You can contact him at craig@fundraisingdetective.com and connect via LinkedIn.

His approach is to partner with a variety of talented consultants and organisations, including Fundraising Detective, The Supporter Experience Collective, The BINGO solution and Bright Spot Fundraising.

In 2017, he co-authored the critically acclaimed fundraising book Donors for Life: A Practitioner’s Guide to Relationship Fundraising. He is a trustee at fundraising website SOFII, as well as being on Rogare's council.