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Amy Hutchings is Creative Innovation Director at Flying Cars. Amy is a strategic and creative hybrid with 18 years of fundraising experience. She is an author, strategist and passionate fundraiser. Her focus is on developing big, audience-led ideas that drive response. Obsessions include: integrated campaigns, new product development and cross-funnel planning.
We will share a clear process and practical exercises you can use to come up with insight-led ideas. We’ll discuss common ideation mistakes and how to fix them, and help you bridge that gap between information and inspiration.
Chloe Shields from GOSH and Amy Hutchings from Open will share the work that went on behind the scenes to plan the sector’s biggest capital appeal, bring in £150m in 18 months, and their top tips for planning your own campaigns, whatever your charity size and budget.
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