Ali is an Executive and Career Growth Coach, supporting organisations in the development, empowerment and mental wellbeing of their people.

Ali’s professional background is in leadership and management in International Development and the charity sector. She worked for 12 years with WaterAid including Head of Programme Funding in the UK and Director of Finance in Ethiopia. Ali has supported and led diverse teams and individuals at national and international levels.

Ali supports people to maximise their potential in a sustainable and satisfying way that benefits the individual and the organisation; supporting both performance and well-being.

She provides an empathetic, non-judgmental and confidential space for people to explore their challenges in a safe and honest way; enabling them to talk, think, reflect and feel empowered to come up with personal solutions. Motivating and challenging them to make changes that impact positively across all areas of their life, not only their work.

Ali draws on a wide range of coaching approaches and techniques derived from her training, professional experience and ongoing learning; tailoring these to the individual’s specific needs.

Ali works one-to-one, and facilitates workshops and small group discussions.