A charity can do a fair amount to raise awareness of their activities using digital marketing techniques without spending a penny.

However paid media is necessary when you want to go beyond what’s achievable using free marketing techniques.

In this workshop I’ll be focusing on some top line tactical considerations around how to best utilise paid media, and the digital landscape, to maximise awareness, relevance and return on ad spend.

Key learnings from this session:

• Best ways to structure paid media campaigns, with a budget under £5k. This will include considerations around optimisation and all the ‘levers’ that contribute to this.
• Innovative use of digital channels that help ‘level the playing field’ for smaller organisations.
• Streamline the user experience.