Trends and insights into UK donors – how, why & when they give.
It has been a rollercoaster few years in the fundraising sector – with more crises than ever before to contend with, changing in giving habits and behaviours and an audience become increasingly more digital in how they engage. Charities and causes are campaigning for the attention of fewer donors and looking to raise money for like-minded appeals which is making it difficult to stand out.
Every year, we speak to donors across the UK to understand how, why, when and where they give. This analysis allows us to understands shifts taking place now and in the coming months as organisations head into an important winter giving season.
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