You’ve worked hard to gather insight. But what do you do next? How do you turn insights, vox pops and indexes into great, responsive ideas?

We will share a clear process and practical exercises you can use to come up with insight-led ideas. We’ll discuss common ideation mistakes and how to fix them, and help you bridge that gap between information and inspiration.

Key learnings from this session:

• Ideation best practise
• What good insight and ideas look like
• Writing How Might We questions and turning insight into stimulus
• How to have better ideas