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As a society, we are going into even more uncertainty and change that is anticipated to negatively affect how people donate. However, danger lies in using our past to predict our future or relying purely on economic forecasts and numbers to gauge how people will respond.
We need to go deeper and understand how people are thinking and feeling. For many IG supporters this will be the first time that they will be personally impacted e.g. mortgage interests, fuel bills rocketing, power cuts, strikes, being worse off. Whereas many traditional older supporters will be more shielded from triple locked pensions, paid off mortgages, savings from Covid. We can’t take for granted the behaviours of different supporters and we need to unearth new insights about their concerns, motivations and ensure that IG propositions are designed to meet their needs.
In this interactive live session we will talk through how to unearth deep insight into how your current and potential supporters are thinking and feeling. And how you can use this insight to create new propositions.
Key learnings from this session:
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 30th January
Discover how to recruit more events participants and increase ROI at the Events Fundraising Conference 2025.
1:00 PM GMT Wednesday 26th February
Join our panelists Gabby Jahanshahi-Edlin and Izzy Udoh for this webinar panel hosted by Cam St-Omer Donaldson. They’ll explore the challenges, and discuss practical tips & examples to help you capture attention, engage supporters, and maximise your fundraising reach so you can stand out.
12:00 PM GMT Thursday 20th March
Storytelling, strategies, and tactics to elevate your corporate fundraising income in 2025. Join us for an afternoon of presentations, case studies, and networking on March 20th.
12:00 PM BST Wednesday 23rd April
The Face-to-Face Fundraising Conference is here, and it’s packed with everything you need to boost your face-to-face fundraising goals.
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