Testing fast and cheap - how to build learning and innovations into your fundraising campaigns with Kamie Kilty

Testing fast and cheap - how to build learning and innovations into your fundraising campaigns

In this session we will be discussing all of the different ways that you can build learning and innovation into your campaigns. We’ll cover how to test new concepts, different activation methods and different stewardship tactics so that you can learn the best approaches in real time.

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Details

In this session we will be discussing all of the different ways that you can build learning and innovation into your campaigns. We’ll cover how to test new concepts, different activation methods and different stewardship tactics so that you can learn the best approaches in real time.

Key learnings from this session:

  • How to test ideas based on supporter actions
  • How to find the right way to activate your new campaigns
  • How to build split tests into your supporter journeys

 

Speakers

Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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