It’s a widely shared lesson in major donor fundraising: your biggest gift will come from someone you already know, who is already giving.

Whilst programme growth and donor recruitment is often the first KPI your board looks at, maintaining and building on relationships with your existing supporters has been the key to my success in securing six- and seven-figure gifts at multiple different organisations. The panel will share some of the ways they’ve done this, from staying on top of your donor pipeline (even without a charity-wide CRM!), to navigating the challenges of virtual stewardship during lockdown.