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Charities often produce an online donation page that suits all supporters, but asking engaged supporters to go through an entire first time donor process every time they wish to support can be impersonal, and create friction which leads to a poorer supporter experience.
Understanding your audience and how they engage with you will indicate different experience and different expectations of what a excellent supporter experience is, which will indicate that different supporters benefit from products designed for them.
From simply streamlining a second gift ask, to creating complex value exchange products, fundraising in a way that boosts relationships with donors will drive more revenue and result in a loyal supporter base. Understanding what a product is, or can be, is vital for this!
Key learnings from this session:
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Wednesday 25th September
This brand-new virtual conference is the ultimate place for fundraisers keen to crush their digital fundraising goals. Here you’ll find practical skills and insights to transform your charity’s digital fundraising strategy – and understand exactly what you should be doing.
Past event - Thursday 17th October
Feeling burnt out by the ever-changing fundraising landscape? Join the Individual Giving Conference 2024 to recharge your strategy! Learn from sector experts, discover opportunities to retain supporters, and optimize your giving programs. Register now to elevate your fundraising!
12:00 Thursday 21st November
Overwhelmed by fundraising tech? Join FundraisingTech, where we demystify digital tools for charities. Learn from top experts, access case studies, and discover simple steps to boost your confidence in online fundraising. Watch live or on-demand until Dec 31st, and get exclusive access to networking rooms. Register now to transform your tech game!
15:00 Wednesday 27th November
Join our very first Fundraising Edinburgh!
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