Mind’s Everlasting Forest – an insight-led In Memory fundraising product with Sarah Smith

Mind’s Everlasting Forest – an insight-led In Memory fundraising product

In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.

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Details

Mind’s Everlasting Forest is an innovation in In Memory giving, giving supporters a way to remember a loved one by dedicating a virtual tree to them, in an online forest of memories: https://everlastingforest.mind.org.uk

In this session Sarah Smith, Legacy and In Memory Manager at Mind, will talk about the thinking behind this product: the objectives, the learnings and the successes of Everlasting Forest since launch in 2023, and how this flagship product now forms a key part of Mind’s in-memory fundraising strategy.

This will provide inspiration for fundraisers at all levels to further enhance this important area of individual giving for your charities.

Key learnings from this session:

  • What inspired the development of a new In Memory product for Mind
  • How we gathered and built supporter insights into the finalised product
  • How Everlasting Forest performed on launch, and continues to perform
  • How we plan to build on this success in the future

 

Speakers

Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.

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