Make your partnership fly off the shelves: cause-related marketing 101

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Details

Known as one of the great experts in cause marketing (where a percentage of a product sales go to a charitable cause), David Hessekiel is interviewed by Emma Smith to answer…

  • Why a company would want to do this
  • How to find companies that might want to support your cause
  • And how the landscape has changed over the last 20 years

…all so that you can go and build partnerships that fly off the shelves.

Speakers

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