Legacy and place fundraising: the power of nostalgia and memories with Viet-Anh Hua & Mark Allwood

Legacy and place fundraising: the power of nostalgia and memories

Explore how the power of place and cherished memories can inspire legacy giving and strengthen relationships with loved ones in legacy fundraising, with insights from National Trust and LSE.

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We know that there is a strong link between the places that matter to people and the memories that are important to them. And we know that memories are a key driver of legacy giving. In this session, Mark from National Trust and Viet-Anh from LSE will reflect on using the power of place in their legacy fundraising, both when encouraging people to consider a gift and in building relationships with loved ones when a gift has been received.

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