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I will talk through the journey the RNLI has been on with the flagship In Memory Campaign Launch a Memory. From inception, internal buy in, supporter engagement and onward journey and events, how this product has paved the way for In memory memorial ‘products’ in the sector, and brought in thousands of new donors to the RNLI. Focusing heavily on digital acquisition, online onward journeys and supporter engagement.
Showcasing how testing and learning has been pivotal to each and every campaign, and the ability to adapt and innovate has allowed new focus’ for the campaign to evolve.
Key learnings from this session:
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Wednesday 25th September
This brand-new virtual conference is the ultimate place for fundraisers keen to crush their digital fundraising goals. Here you’ll find practical skills and insights to transform your charity’s digital fundraising strategy – and understand exactly what you should be doing.
Past event - Thursday 17th October
Feeling burnt out by the ever-changing fundraising landscape? Join the Individual Giving Conference 2024 to recharge your strategy! Learn from sector experts, discover opportunities to retain supporters, and optimize your giving programs. Register now to elevate your fundraising!
12:00 Thursday 21st November
Overwhelmed by fundraising tech? Join FundraisingTech, where we demystify digital tools for charities. Learn from top experts, access case studies, and discover simple steps to boost your confidence in online fundraising. Watch live or on-demand until Dec 31st, and get exclusive access to networking rooms. Register now to transform your tech game!
15:00 Wednesday 27th November
Join our very first Fundraising Edinburgh!
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