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I will talk through the journey the RNLI has been on with the flagship In Memory Campaign Launch a Memory. From inception, internal buy in, supporter engagement and onward journey and events, how this product has paved the way for In memory memorial ‘products’ in the sector, and brought in thousands of new donors to the RNLI. Focusing heavily on digital acquisition, online onward journeys and supporter engagement.
Showcasing how testing and learning has been pivotal to each and every campaign, and the ability to adapt and innovate has allowed new focus’ for the campaign to evolve.
Key learnings from this session:
Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.
Past event - Thursday 12th December
Are you a trusts, grants, or major donor fundraiser that’s looking for a way to define success, increase your impact, and reduce your workload? The Trusts and Major Donor conference is back for another year of shared learning, case studies, and best practice to help you focus on the areas that will help you succeed.
13:00 Wednesday 22nd January
Please join Fundraising Everywhere as we share and discuss the key findings from our research into The Impact of Learning and Development on Charity Staff.
12:00 Thursday 30th January
Discover how to recruit more events participants and increase ROI at the Events Fundraising Conference 2025.
12:00 Thursday 20th February
Join us on February 20th for an in-depth masterclass on improving success, efficiency, and impact in your 2025 trust fundraising.
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