You can innovate successfully on a budget, but it’s not always going to be smooth sailing!

In this session we’ll be taking you on an adventure through the highs and lows of developing a new regular giving product with Sustrans – the charity making it easier to walk and cycle.

We’ll explore how we set about defining an innovation framework, and then journey through the key phases of the project – from strategic planning and creative development, to live testing and insight gathering.

We’ll take you right up to the present day, where we ask ourselves “what the heck do we do now?”.

Key learnings from this session:

• How you CAN do innovation, no matter what your budget or challenge.
• How to structure your approach to doing innovation effectively.
• How to bring your stakeholders along the journey with you.