Understanding your data is crucial for charity fundraising success. Join Krislyn Tan and Jamie Pitts from Platypus Digital as they demystify analytics and empower you to make data-driven decisions.

This session will dive deep into the world of Google Analytics 4 (GA4), exploring its capabilities and potential for revolutionising your fundraising. We’ll cover essential topics such as conversion tracking to measure donation success, identifying key performance indicators (KPIs), and creating a comprehensive measurement framework.

Whether you’re a data novice or looking to enhance your existing skills, this session will provide practical insights on how to set up effective tracking, interpret results, and grow your analytics expertise. Learn how to talk the analytics lingo with developers and agencies to maximise your online fundraising potential.

Key learnings from this session:

• The basics of Google Analytics 4 (GA4) and learn how to set up effective conversion tracking across multiple platforms.
• Develop a comprehensive measurement framework to track both leading and lagging KPIs, enabling you to make data-driven decisions for your fundraising campaigns.
• Get top tips on learning data jargon, utilising free resources, and collaborating effectively with technical teams.