How To Create a Product Your Audience Loves (With Them)

Details

Mental Health UK’s Regular Giving Programme needed revitalising. With help from Flying Cars, we identified our target audience of women aged 35-55 and built a product specifically for that audience. We know that menopause is often surrounded by a lack of knowledge and surprise symptoms. And so, with input from our Experts by Experience, we created ‘Menopause, mental health and me’ – a guide to coping with menopause and the mental health challenges which can arise as a result of this life phase.

Key learnings from this session:

The importance of identifying the right audience and building from that.
Smokescreen testing can reveal how people will act rather than how they think they will act.
Experts by Experience are invaluable in creating something worthwhile.

Speakers

Speakers are added to our events as we receive their details and are updated continuously. These events achieve the goals set out in our EDI commitment.