Innovation in fundraising is needed now more than ever as we all face the impacts of the cost of living crisis. However ‘Innovation’ is so often misunderstood and just seen as new income. How often have you been asked ‘How much will it raise?’ for a completely new and untested idea?

This session will talk about:

• How to be realistic about innovation in fundraising and bringing innovation principles and tools into your work
• The importance of budgeting and forecasting for innovation
• How to be sure your idea is worth testing
• When to scale up, when to stop, and how to really demonstrate ‘positive failure’ in your work.

I’ll be using my experience of leading Innovation and product development teams in charities, as well as developing new digital fundraising products for different charities during lockdown.

Key learnings from this session:

1. How to write a robust business case for a test
2. How to forecast income for new ideas
3. How to create measureable milestones