Discover how to maximize the impact of Google Ad Grants for fundraising with expert insights from Fai Hassan. In this session, Fai shares real-world experiences and practical tips for effective Google Ads management. Learn key strategies, including weekly account checks, leveraging existing content, and setting up ads specifically for fundraising. Explore how thematic consistency, ad extensions, and Smart Bidding can enhance performance, while Dynamic Search Ads and regular keyword reports help keep ads aligned with search trends for continuous optimization.