How Newcastle Dog & Cat Shelter used Mobile Lotteries to cover rising costs
Speaker: Brad French & Beth Codling
Earlier this year, Newcastle Dog & Cat Shelter became the first charity ever to launch a Mobile Lottery. Their goal was to develop a new source of reliable income, so that they could continue to provide care to animals in spite of spiraling costs and challenges with other fundraising streams. Within a few months, the lottery had grown to 400 players. By the end of the year, the lottery is on track to reach 1,000 players, which will generate £50,000 of reliable, annual income for the charity. In this session, we will explain what a Mobile Lottery is, how Newcastle Dog & Cat Shelter launched so successfully and we’ll also have a free competition with a Fundraising Everywhere annual membership as a prize!

How to move to a proper CRM System if you’re still using spreadsheets
Speaker: Chris Houghton
“CRM” can come across as a scary subject. You may have heard others in the sector about it and how CRM can help you “go digital” and help you be GDPR compliant – but going from conversation with a colleague through to actually getting one can feel like a terrifying prospect. In this session, we’ll take a jargon-free look at the whole topic of CRM for charities, and discuss: What CRM can help with (and what it doesn’t do); How to decide if you need a CRM; and How should we build a business case for CRM? We’ll also answer the pressing questions that you won’t usually hear from providers including costs and which charity CRMs are best for your organisation.

Data Protection: The Tools You Need to Keep You Compliant
Speaker: Mark Burnett

Thinking Big – How to run a successful fundraising campaign as a small charity
Speakers: Ben Parker & Sarah Clancy
An insight to how a small local Rotary Club has successfully made the transition into the world of Digital fundraising raising more than £200,000 in their first year, including £30,000 in one event alone. We shall cover steps to overcome the barriers to getting started, lessons learned along the way, the components of success and how the charity was able to build a connection with the local community.

How to Create Accessible Social Media
Speaker: Alexa Heinrich
Accessibility is a common priority when building websites and webpages. But have you considered how individuals with disabilities are engaging with your brand on social media? Are they experiencing accessibility barriers in your content? Are there things you could be doing to make your social media more inclusive? This session will outline the easy practices you can implement to ensure the content you produce and the way you deliver it on social media is accessible for everyone, including disabled users.

Email Marketing 101: How to launch and grow an email marketing programme that isn’t boring
Speaker: Alexandra Fearon
Your email list is one of the only digital marketing *assets* your organisation can own. But when the possibilities feel endless (and a little daunting!), where do you begin? In this 20-minute session, Alex will dive into the email marketing fundamentals. In less time than a doom-scrolling session on Twitter, you’ll have the new skills and confidence to launch an email programme that builds relationships, increases donations — and isn’t boring.

How WaterAid used Strava to springboard to Swim Marathon success
Speaker: Alice Young & Lizzie Griffiths
Having worked in the charity sector, Alice Young joined Enthuse in 2021 to become a Customer success manager. Alice works directly with charities to help them optimise their use of the platform and raise more for their cause. Alice will be joined by Lizzie Griffiths, Senior Events Fundraising Officer at WaterAid, to discuss their use of the Strava integration in their Swim Marathon Campaign and how this helped their supporters fundraise by swimming an incredible 2,918 miles.

Facebook Native Challenges: A Game-Changer?
Speaker: David Burns (GivePanel) & Lucy Canning
This year, GivePanel helped Meta to develop Facebook Challenges natively within the platform. Originally, the goal was to democratise this powerful fundraising tool so that smaller charities across the world could access it. But now larger charities well versed in third party Facebook Challenges are asking whether this could be a game-changer for the entire sector. As a leading member of the original Facebook Challenge pilot, I’m here to answer that question.

How to TikTok for NGOs
Speaker: Alexander Lengen
Understand what makes TikTok unique and how to use the platform to reach new audiences.

Building an organisation to attract and retain supporters with a Mobilisation Model
Speaker: Paul Hayward
It’s fair to say that the last two years have been turbulent. COVID-19 had a major impact on UK fundraising as events were cancelled, legacy programmes ground to a halt and donors changed the way they supported the causes that matter to them. As we emerge from the pandemic, the Cost of Living Crisis has enveloped the nation. Currently the future looks bleak, with almost a quarter of people saying that they will give less to charities this year (CAF UK Giving Report 2022). With less disposable income, how can charities attract people to support them and keep supporting them as we move forward? We believe that Digital Mobilisation is the answer. Join The Children’s Society and Engaging Networks as they present insight and case studies showing the power of Digital Mobilisation; growing lists, attracting gifts and delivering campaigning success.

Improve your online donation checkout: Metrics wins & fails from JustGiving
Speaker: Thomas Forgione & Katie Stevens
Over 20 million people go through the JustGiving checkout every year to donate to the causes they care about. So it’s essential it’s optimised to give them the best experience and raise more money. In this session, we’ll share four A/B tests we implemented to our online donation flow and ask you to guess whether each one was a win, loss or draw! Plus, we’ll lift the lid on the key donation metrics we obsess about day in, day out, and the ways our donation checkout is powering more giving moments to help you raise more money.

How Breast Cancer Now built ‘best-in-class’ live broadcasts and generated real impact
Speaker: Dan Papworth-Smyth
At Breast Cancer Now we’ve been hosting live broadcasts for more than four years, translating our trusted health information and complex research projects into understandable content and putting it in front of people affected by breast cancer in an environment they’re already in. Dan has produced more than 100 live sessions, and led on the project since joining the charity at what was then Breast Cancer Care, so has seen it evolve from the early days of in-person recording, precariously balancing webcams, and blocking out windows, right the way through to fully remote sessions developed through necessity as a result of the pandemic. Dan will be talking through how and why the project came about, the journey and ups and downs along the way, what we’ve learnt from it all and how we’re building it into a key pillar of our digital engagement work for the future.

Google Ad Grants: Hot Takes
Speaker: Fai Hassan
Are you struggling to keep your Google Ad Grant account in good standing? Fai Hassan will share her top ten tips on how to get the most out of your Google Ad Grant and keep your account in good standing.