The Legacy Fundraising Virtual Conference is back Feb 16. Ahead of that, in our free webinar slot this month we’ll take another look at Prof Russell James’ epic session from last year’s conf: Top Legacy Fundraising Strategies From Scientific Research.

“After more than 25 years in academic research and frontline fundraising, Professor James brings together scientific results from economics, neuroscience, psychology, demographics, and other disciplines to present the ten most important and effective strategies for increasing fundraising success in planned gifts. Beyond just “war stories,” this presentation gives you a deep understanding of what works – and why – in effective legacy fundraising.”