Effective Use of Data & the CRM for Audience Engagement with Stuart McCoy

Effective Use of Data & the CRM for Audience Engagement

This session will cover some of the essential, smart and innovative ways that audience data should support impactful fundraising.

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Details

Fundraising strategy lives and dies by the quality of the data strategy framework. This session will cover some of the essential, smart and innovative ways that audience data should support impactful fundraising.

Key learnings from this session:

  • Understand the key pillars of a successful supporter-led data strategy;
  • Why your CRM is the foundation for a dynamic and effective engagement strategy; and
  • Why data is the cornerstone.

 

Speakers

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