Deepening relationships and boosting giving through supporter journeys & engagement actions
Unlimited access from £25.00 / month
Become a member to gain unlimited access to our extensive content library, packed with valuable resources and insights on fundraising. Plus, stay ahead of the curve with free entry to all our upcoming events.
Talk Details
Boost short and long-term giving by building meaningful, long-term relationships you’re your supporters. How? Personalised, step by step journeys and engaging actions.
Mobilisation agency ‘more onion’s Claire Donner will share lessons gleaned from almost a decade of designing and implementing supporter journeys and engagement actions with charities.
She’ll share case studies and practical tips that will leave you brimming with ideas.
Take your supporters’ experience to the next level with strategies and tactics that work for any budget.
Key lessons from this session:
- What makes a great supporter journey
- What an engagement action is and why they matter
- How to bring engagement actions to life
Speakers
Claire Donner
Director of Mobilisation
Related Talks
2026: Trends, Challenges, and Opportunities for UK Fundraisers
What will it take to find new donors in 2026? In this session, Blue State’s Anjali Bewtra, Senior Director, Strategy & Insight, and Nathalie Ormrod, Senior Director of Global Media, will draw on audience research and campaign results to answer that question.
Beyond the Map: Successes and Setbacks in Supporter Experience
This session will explore how charities can build more effective and connected supporter journeys by evolving their use of data, insight, and orchestration tools.
Trends and insights to maximise income from donor retention
Join us for an honest look at face-to-face supporter retention and how at Oxfam we’re working to improve it.
Fundraising in Freefall: Insights from UK Giving Report 2025
This free webinar will provide essential insight for fundraisers, leaders, and anyone planning income strategies in 2025.