The Ultimate Guide to Fundraising Databases
Chad Barger

So, where do you keep your data? Join master trainer, Chad Barger, CFRE, for a look at the FREE “Ultimate Guide to Fundraising Databases” online guide that he maintains. Chad will also spend a few minutes reviewing how to best evaluate a fundraising database in order to ensure that it will meet your needs.

Give Like You Live: A Snapshot of how to use the giving data that surrounds you
Suhailah Waheed

A common refrain in our sector is that people should “think globally, act locally.” Campaign planning is successful when you think about how your unique community may attribute to the success of your engagement. Suhailah will explore the concept of utilizing a regional giving trends approach to help inform fundraising strategy.​ We will also look at the ways an organization can tap into community-centered giving analysis and unique ways to approach your own community’s influence on your appeals.

Undaunting the daunting
Helen Brown

You’ve got a precious asset – your nonprofit’s data – and you know that you need to keep it safe. But what does that mean? Safe from what, or whom? And why? And how? In this session, Helen Brown will provide a flyover of the legalities and due diligence requirements impacting fundraising and point you to solutions to keep your nonprofit’s donor data safe and compliant.

Yes, You Can Plan a New Donor Welcome Series in 20 Minutes!
Maureen Wallbeoff

Donor journeys all begin with one thing – the first gift to your organization. This is the most important time for you to begin to build a strong, mutually beneficial relationship with them. And that means a new donor welcome series!
But many nonprofit teams feel stuck when it’s time to create these email messages – we’d rather do nothing than get it wrong. Join digital strategist Maureen Wallbeoff as she shows you exactly how to plan a simple, effective new donor welcome series in just 20 minutes.

Humanizing Artificial Intelligence: How AI can help every fundraiser build stronger, more authentic donor relationships.
Nejeed Kassam

89% of nonprofit professionals believe Artificial Intelligence can make their organization more efficient, yet almost 80% of nonprofits do not have access to this technology. In this session, come and learn the fundamentals of how you can wield AI as a powerful tool in your work as a fundraiser, everyday. You’ll leave with a better understanding of how predictive analytics empower fundraisers and offer unprecedented opportunities to strengthen donor relationships. Your knowledge, combined with the power of Artificial Intelligence are going to change the way you fundraise.

Data, Data Everywhere
Steve MacLaughlin

We are swimming in data, but often bone dry on wisdom. Why is getting more out of data such a challenge? What does it take to embrace using data? Who are organisations that have become truly data driven? Have you heard about Digital Transformation? How could you not! It has become the latest buzzword for CEOs, Board Members, and would-be change agents. But what are we really talking about and what are the implications for charities? Real digital transformation must use digital strategies, processes, and tools to do something that transforms the organization – not just improves current practice. Join Steve MacLaughlin, vice president of product management at Blackbaud and best selling author of Data Driven Nonprofits to explore and demystify data in the social good sector.

Respect Your Donors with Gender-Inclusive Data
Jude Shimer

Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Marketing and Fundraising, a data match made in heaven…
Safiyyah Gareeboo

Are you marketing and fundraising teams siloed? This is fairly common and can often lead to data frustrations… CRM has the power to pool resources from each team whilst meeting your individual needs and remaining data secure. This talk will highlight key issues and provide tips on how to overcome them to achieve better data quality across your organisation. Working together will help you and your data be more impactful!