Innovation is exciting – helping to consider new ways to connect with potential and existing supporters, solve potential challenges and build revenue. However we know, for us fundraisers, it can be scary to consider or try new ways of working that may hinder performance and direct return. Also, if we’re being honest, it can be a distraction and perhaps be a shiny thing employees run at in the ideas phase and then away from when it comes to embedding it into the daily reality. In this session, with UNHCR, we’ll consider how innovation can be embedded into daily delivering helping you and your organisation build an experimentation culture that comes without huge cost.

Key learnings from this session:

• Innovation not as a silo but as part of fundraising daily delivery operations
• How to build a culture and capacity around experiments that can build audiences and revenue
• Lessons from UK for UNHCR that saw them transform from £500k digital revenue to £5m in just three years