An integrated campaign masterclass: Great Ormond Street’s Build It. Beat It. campaign

Talk Details

With a target of £300m, Build it. Beat it. is Great Ormond Street Hospital Children’s Charity (and possibly the sector’s) biggest capital appeal.

Now in the thick of its public fundraising phase, the campaign will run for five years, helping the charity raise enough to build a world leading new children’s cancer centre, change the face of the world’s leading children’s hospital, and save more young lives.

So how does a campaign of this magnitude come together? Where do you start? And how do you ensure so many different teams, channels and products all build towards the same goal?

Chloe Shields from GOSH and Amy Hutchings from Open will share the work that went on behind the scenes to plan the sector’s biggest capital appeal, bring in £150m in 18 months, and their top tips for planning your own campaigns, whatever your charity size and budget.

Key learnings from this session:

• Integration techniques
• Campaign strategy
• Capital appeal tactics
• Creative inspiration