In the world of fundraising, Individual Giving remains a critical pillar of support for charities of all sizes. But as we move towards 2025, the landscape is shifting, presenting both challenges and opportunities for fundraisers.
Fundraising challenges come at you from all directions.
Sometimes the most disheartening and difficult challenge is the resistance you might receive from your co-workers. At some stage you’ve probably witnessed the other staff in your charity complain about fundraising or felt their lack of support and interest. You might even have felt alone in your organisation. Look around the staff meeting…are you the only fundraiser?
It doesn’t have to be us and them.
With a bit of ‘internal marketing’ you can get your co-workers on your side… and even get them happily fundraising for you. Here are five tips:
Feeling overwhelmed as a small charity leader? Discover essential strategies from David Page of Triceratops Training to tackle leadership challenges and burnout. Learn the importance of professional support, proactive help, and leveraging community connections. Connect with networks like Fundraising Everywhere and local CVS or VSO for crucial resources. Read more for valuable insights.
Hey Individual Giving fundraiser,
We know it's a tough fundraising landscape out there with continued economic uncertainty among everything else.
But, as ever, we're here to help you navigate these choppy waters with confidence and optimism.
Individual Giving Conference 2024 is back in October!
Before we get onto the specifics, we wanted to share something important with you first.
In 2025 the UK will overhaul its data protection laws. There are many changes (one could actually help you raise more money in the future!).
It’s easy to get caught up in our organisation’s needs when talking to supporters. Please give us money, please support our campaign. But to develop a strong, deep and long lasting relationship, we need to consider supporters’ needs too.
Yes, that absolutely means you should be sending loyalty emails to show how their support is making a difference. For example, how you spent their money or how they contributed to a campaign win. But you shouldn’t stop there. So what’s one simple, yet really effective, thing that could take your supporter experiences and relationships to the next level? Engagement actions.
We wanted to take a minute to say, fundraising leaders, we see you.
In the ever-changing landscape of charity work and fundraising, you know better than most that leadership isn’t just about steering the ship; it’s about guiding the crew through storms with courage and compassion.
It’s not about having all the answers, but fostering collaboration, empowering others, and harnessing the unique strengths of everyone.
Ever felt like you have nothing to say? Or don't even know where to begin Don't worry, you're not alone. Sarah Tite, coaching extraordinare, tackles that feeling head-on. Whether it's finding the time, feeling unsure about what to expect, or worrying about getting emotional, we understand the hesitations that may be holding you back. But here's the deal: those doubts and worries are completely normal. Join us as we unpack these common concerns and show you how coaching could be just the thing to help you break through.
I have always really enjoyed collaborating with others, be it the many bands I started as a
teenager, group research projects at university, co-op gaming online in the evenings or
building a career in face to face fundraising - give me people, and I am happy. Having the
confidence to try something new isn’t always easy, but the best punt I ever took was
knocking on a stranger’s door, aged 21, and saying “Hello, have you got a moment to talk?”
I immediately fell in love with fundraising; the incredible causes I was able to represent, the inspiring impact of each conversation I had, the soft skills I was rapidly developing without even noticing. All this immeasurably built my confidence both professionally and personally. Of course, more than anything, I stuck with fundraising for the incredible people who gave me these opportunities and put their all into doing a very difficult yet vital job every day.
Most of us are all too aware of stress. Fundraisers are part of a charity ecosystem that has never had a greater need to innovate, adapt, and deliver. We need to ‘do more, with less’. We need to be ‘resilient’. Many fundraisers need to be and do that with little support and development, within existing, or dwindling resources, whilst facing structural discrimination, inequality, or harassment, and in the context of difficult workplace relationships. To solve the challenges that we face, we need to be at our best, able to look up and out with confidence to see opportunities on the horizon.
In a world and sector in crisis, the cost of living surge bears down on society and charities, especially smaller ones, which face closure. Despite our efforts, we grapple within the confines of our own systems. The call for collaborative systemic change remains largely unanswered, leaving dedicated individuals to shoulder this colossal burden. It's time to align our actions with our asks, fostering cross-sector collaboration and putting partnership at the heart of every strategy. This is how we ignite the spark for collective progress.
Cookies have been used to build retargeting audiences and power modelling for targeting new audiences. They’ve had lots of uses. And they’re about to disappear. This is a good thing. The move toward a privacy and transparency-centric web is behind this.
When charities share the stories of those they support, we capture people in a particular set of circumstances: circumstances that, given the nature of our work, we hope will quickly change for the better. We reduce them to the challenge they are facing. We trap them in time. As a sector, we are starting to acknowledge the damage we do when we treat people’s stories as our property. So how do we change course?
Are you looking for top tips on creating a charity paid ad that generates a great return on revenue?
Look no further! In this blog post, we’ll go over 7 of the best ways to create a charity paid social media ad that gets results. Whether you’re just starting or an experienced marketer, these tips will help you create an effective, successful paid ad for your charity. So let’s get started!
A year ago, I was 2 months into my current role after almost a full year of redundancy, job hunting, interim work and a general feeling of being unsettled and unsafe. I had finally been fortunate to find a role that provided me with familiarity – working with people I had worked with previously so I could feel safe, whilst doing what I loved.
Amazon has recently announced that it will end its charity donation scheme, “AmazonSmile”. It will end by February 20th with some financial assistance given by Amazon to help with the transition.
We’re big on building things in the open and including you in our decisions. So this is our honest review of 2022 before we kick off things for 2023.
This might not be the most exciting read for many of you. But, for transparency, I want it to exist somewhere so you can see behind the curtain.
Before I get into the stats though, I want to say ‘thank you’.
The deadline for this role has passed and we are no longer accepting applications.
When there is less to go around and more people to help, it’s difficult not to feel like the work we do as fundraisers is nothing more than a sticking plaster. And not even a good waterproof sticking plaster with a fun cartoon character on it. I’m talking one of those useless sticking plasters which peels off at the first sign of a single bead of sweat.
When Nikki and I launched Fundraising Everywhere in 2019 we wanted to create a fundraising community and training events that were affordable, accessible, engaging and human. We wanted to elevate speakers to new audiences and give them the same opportunities we had been so fortunate to have had ourselves.
Recently, we at I.G. Advisors opened applications for our #FixTheFlow Fellowship, and I’m really grateful to Fundraising Everywhere for supporting what we’re doing, and inviting me to share a bit about why we’ve developed the programme. To do that, I’d like to tell you a bit about my journey as a fundraiser, and as (what I call) a resource activist.
With both Facebook and Twitter finding themselves in precarious situations, we’ve all been reminded of the risk of relying on any social media platform to connect with your audience.
Written by Leesa Harwood, Owner of By The Waves Charity Consulting. Too much of a good thing Data is great. It underpins good decision-making. It helps fundraisers to understand supporters, articulate impact, measure success and prioritise the deployment of finite resources. But you can have too much of a good
As many people reading this blog will already know, the value of legacy giving is predicted to increase dramatically over the next few decades, with legacy income set to more than double in real terms by 2050.
Written by Emma Rolinson My name is Emma and I’ve worked as an Area Fundraising Officer for Acorns Children’s Hospice for the past six months. A parent never imagines their child will be diagnosed with a life-limiting or life-threatening condition. But when the unimaginable happens, Acorns steps in, helping families
Written by Nikki Bell The start to 2022 has been a constant blow to social media fundraisers. With privacy updates, cookies on the way out, ad favouritism (and so many to compete with), the rising cost of living coupled with dwindling free time, the reach and CPAs relied upon for
I Co-Founded a small international development charity when I was fresh out of university, age 21. I had visited Kenya as a volunteer a few times as a teenager and I returned home filled with rage and sorrow at the injustice of what I had seen. I didn’t feel it or know it at the time, but looking back 14 years later, I was peak White Saviour.
Life is tough at the moment, and it’s getting tougher for many. I set up my own business against the backdrop of COVID. In fact, weirdly it was fuelled by COVID. As charities really started to think about doing things differently, rather than just talking about it. The world is
changing.
For May’s exclusive Members Clinic we were joined by the always amazing Richard Sved. He gave us a whistle stop tour of the book he has co-authored with Dr Claire Routley - Fundraising Strategy
Back in January, I wrote an article about my experience of burn
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