We know it’s a tough fundraising landscape out there with continued economic uncertainty among everything else.
But, as ever, we’re here to help you navigate these choppy waters with confidence and optimism.
Individual Giving Conference 2024 is back in October!
Before we get onto the specifics, we wanted to share something important with you first.
Below, are the top 5 problems you’re experiencing right now.
And, more importantly, the solutions to help you overcome them.
1. 📉 Economic Uncertainty and the Cost of Living Crisis
Problem: The UK is experiencing significant economic challenges, including inflation and a cost of living crisis. This reduces disposable income for many individuals, leading to a decline in charitable donations and new donor acquisition.
Solution: Understanding the core needs of your key audiences and diversifying your fundraising strategies will help you be seen by the right donor, in the right place, at the right time.
IG Conf 2024 session to help you:
➡️ How to Recruit More Individual Giving Donors
💡Open, the team who have analysed over £1bn of income from 15 of the UK’s most-loved charities, will be sharing the top opportunities for IG recruitment.
2. 😩 Donor Fatigue
Problem: Charities have never been more needed. Though, with numerous charities vying for attention, donors can become overwhelmed and fatigued, leading to decreased engagement and support.
Solution: Personalise your communications and implement effective stewardship programmes to re-engage donors, mitigate fatigue and enhance loyalty.
IG Conf 2024 session to help you:
➡️ Enhancing Donor Relationships through Strategic Engagement
💡Learn how to deepen your donor relationships and boost giving through strategic supporter journeys & engagement actions, with More Onion.
3. 🤖 Digital Skills Gap
Problem: The shift towards digital fundraising was accelerated by the pandemic, but many charities are experiencing a digital skills gap.
Solution: Invest in digital fundraising training and leverage user-friendly platforms to enhance your digital campaigns.
IG Conf 2024 session to help you:
➡️ 10 Tactics for Jump Starting a Stalled Digital Fundraising Program
💡 Get practical strategies to implement and scale your digital fundraising efforts across email, paid and organic social, search ads (including Google Ad Grants), and website optimisation, with Broccoli.
4.🌐 Regulatory Changes and Compliance
Problem: Changes in data protection laws, such as GDPR, and other regulatory requirements can complicate the collection and use of donor information, potentially reducing the effectiveness of fundraising efforts.
Solution: Stay updated with regulatory changes and implement robust data management systems to ensure compliance as well as strong fundraising performance.
IG Conf 2024 session to help you:
➡️ Unlock the Full Potential of Your CRM: Strategies for Success
💡Explore actionable strategies tailored to the unique challenges faced by IG fundraisers, including data management, donor retention, personalised communication and regulatory changes.
5. 🥊 Competition
Problem: Competition among charities has never been greater, making it harder to stand out.
Solution: Differentiate your charity by highlighting your unique ‘you’ and your impact. (Plus, you’ll have to look in the right places, too).
IG Conf 2024 session to help you:
➡️ Competition or Collaboration: Finding Relevance To Stand out From the Crowd
💡 Today, standing out requires more than just a compelling message. Discover how to carve a unique identity while leveraging new strategies to amplify your impact. We’ll cover core challenges from donor fatigue to digital disruption.
At Individual Giving Conference 2024, we’re bringing you an afternoon packed with fresh insights, innovative strategies, and practical solutions designed to tackle your biggest challenges.
For the sessions mentioned above and much more, join us to supercharge your IG fundraising strategies!
