Most charities get their unrestricted funds from campaigns, events and opportunities that target individual givers. It’s great. But how often is the real ask veiled by a well-turned phrase quietly indicating (to those in the know), that this is an unrestricted appeal? Not that there’s anything wrong with that. But in a world where more and more charities struggle to meet their core funding needs, we need to stop hiding what we really need, and own it. A specialist trust fundraiser with almost 10 years’ experience – and several successful core ‘asks’ under her belt – Jennifer Ruthe shares her secrets to raising core funds from Trusts and Foundations. In doing so, she considers why we don’t do it more. Are we so concerned about giving donors what they want that we’re afraid to ask for what we need?
Jen has almost 10 years’ experience as a fundraiser in health and international development. Starting out in Programme Funding, she has worked with some of the biggest foundations in the world. Expanding her experience outwards, roles have gone on to include broader fundraising and communications across all major income streams. She now freelances as a Charity Copywriter (Written by Jen) and loves to share the benefit of her skills and experience with others.