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Guest blog post by Jasmin Hedger, creator of Happenin Studio. 

Are you looking for top tips on creating a charity paid ad that generates a great return on revenue?

Look no further! In this blog post, we’ll go over 7 of the best ways to create a charity paid social media ad that gets results. Whether you’re just starting or an experienced marketer, these tips will help you create an effective, successful paid ad for your charity. So let’s get started!

1) Keep your audience in mind.

When creating a paid ad for a charity or non-profit organisation, your target audience should be at the forefront of your mind. Think about your target audience and how you can best reach them. What kind of language will resonate with them? What types of visuals will grab their attention? What type of content do they find most engaging? Once you better understand your target audience, you can tailor your ad to fit their needs and interests. This will help you create an ad that stands out and resonates with your audience.

2) Use high-quality images and video.

You only have a few seconds to grab the viewers’ attention with your creative, so make it impactful with bold colours, simple text, and emotive images. Choose visuals to grab the viewer’s attention and make them feel something. Whether you choose a powerful image or an inspiring video, your goal should be to create an ad that will engage the viewer and drive them to take action.

Quality images and video can be the difference between an ad that works and one that doesn’t.

When selecting images or videos for your ad, choose visuals with a clear focus, good composition, and engaging content. Professional photography or video can help elevate your message and show viewers you care about delivering quality content.

If you can’t access professional photos or videos, look for stock libraries or image banks with great visuals.

Remember your audience when selecting an image or video for your charity ad. Think about what visuals will draw them in and help convey your message. If you are working with an image bank or stock library, consider looking for the visual that illustrates your desired narrative before writing the copy. This can help ensure you create an ad that resonates with your target audience and effectively communicates your message.

This is one of the best performers made whilst working with Friends of the Earth. Watch with the sound on.

 

3) Use persuasive copy.

Using persuasive copy can make or break a paid ad. When writing copy for your paid ad, it’s important to keep it clear, simple, and to the point. Avoid jargon and technical terms that could confuse your audience. Instead, focus on making an emotional connection with your audience by being specific about the results they can achieve if they act on your call to action.

Tell stories, use facts and figures, and provide information about their action’s impact. Focus on what the user will gain from action and highlight the benefits of donating to your charity.

Show that you understand their needs and why they should care about your cause.

Additionally, you want to ensure your ad resonates with the target audience. Consider your tone of voice and other current affairs, such as the cost of living crisis, as the ad might reach people who cannot donate and create a negative impact if the message is too forceful.

Include a strong call to action at the end of your ad to encourage people to act. You want to create urgency in your message and tell people why they should act now instead of later. Use language that grabs attention, such as Donate Now or Take Action Today.

4) Use a strong call-to-action.

When creating a paid ad for your charity non-profit, it’s important to ensure that the ad has a clear and concise call to action. Your CTA should be short, easy to understand, and clearly state what the user needs to do next. It should also be strategically placed in an area of the ad where users are more likely to take action.

You can use language like Donate now or Help us help those in need to encourage people to act.

Alternatively, you could direct them to a specific webpage or link where they can find out more information. Consider adding urgency to your CTA using phrases like Act now! or Time is running out!”

Your CTA should evoke a sense of empathy and remind people why they should be supporting your charity.

Remember that your ad should create a connection between the audience and your cause, which will drive them to take action.

5) Set a clear budget.

When setting a budget for a paid media ad, it’s important to be mindful of how much you want to spend. It’s important to be realistic with your budget and ensure that the amount you set is one that you can follow through with.

A good starting point is to allocate an initial budget for a few days or weeks of testing, then scale up if you see success.

Additionally, it’s important to consider other factors, such as the duration and placement of the ads.

It’s also essential to determine your campaign’s cost-per-click (CPC) and cost-per-impression (CPM). Once these are calculated, you can use them to predict the potential success of the ad and decide whether or not it’s worth investing in.

In addition, try to track ROI from the start. This will help you determine whether or not you’re getting a return on investment. A good practice is to evaluate your campaigns every month and make changes as needed.

Finally, it’s important to stay organised and create systems that allow you to track progress, adjust your budgets as needed, and make the most out of your ad campaigns. When done right, a well-planned budget can lead to an effective and successful charity paid media campaign.

6) Test, test, test!

Testing different variants of your ad are the key to finding what works best. Experiment with different combinations of visuals, copy and placements to see what resonates most with your audience.

You may find that using video instead of stills or adding a new opening line to your ad helps to draw more attention and get better results.

Don’t be afraid to try something new and see how it works – after all, that’s why you’re testing!

You should also experiment with different placements for your ads, such as running them on the feed and in stories, as well as different running time lengths.

By testing these variables, you’ll be able to determine which ones work best for your target audience and generate the best return on investment for your non-profit.

7) Keep it simple.

When creating a charity paid social media ad, it’s important to keep it simple. If the message is too complicated or convoluted, viewers won’t take the time to understand it.

Focus on a single message and ensure that it is clear and concise. Your copy should be direct and unambiguous, using language that is easy for your target audience to comprehend.

Keep your visuals consistent; avoid using too many elements that could confuse viewers. Stick to one main concept per ad and use simple, recognisable images and text.

Avoid the common pitfalls of over-complicating the message with too many details or including irrelevant information.

A straightforward approach is the best way to grab viewers’ attention and interest them in learning more about your cause.

When in doubt, keep it simple. Think of the main message you want to get across and focus on conveying that in the most straightforward way possible. Doing so will help ensure that your ad is effective and successful.

The fab Jasmin Hedger, creator of Happenin Studio, is a designer, award-winning video editor, animator, and photographer with a specialty in creating content for social media, websites, and marketing. Want more content like this? Check out more from the Happenin Studio

We’ll be talking about paid social, digital fundraising and more in October’s Individual Giving Conference. Learn more.

Written by Jo McGuinness MInstF(Dip), Head of Philanthropy & Partnerships at Children 1st

A year ago, I was 2 months into my current role after almost a full year of redundancy, job hunting, interim work and a general feeling of being unsettled and unsafe. I had finally been fortunate to find a role that provided me with familiarity – working with people I had worked with previously so I could feel safe, whilst doing what I loved.

My experience of intensive and stressful job hunting has stuck with me, and in my current role I feel a responsibility and desire to improve the recruitment process as much as is within my power – because, why not?

At Children 1st, we hadn’t been able to successfully recruit for a few roles before I started, so took time to review the existing process and consider what improvements could be made. We then went out in April 2022 with seven roles and filled them all.

Six of the post holders are still in post, with one who left retraining as a teacher. Before Christmas we refilled that post, using much of the same improvements to the process which have become standard within the Fundraising team.

Deciding what to change

When reviewing the current process, I spent time reflecting on what had been the main points of frustration for me as a job seeker.

• Not knowing the people behind the process.
  Of 31 applications I had applied for, only 4 offered informal calls with recruiting managers. Whilst 13 did offer calls with recruiters, those conversations are never as insightful as they weren’t with the person you’d work with/under.
• Unclear expectations and grading.
  I was never sure how I would be graded against other candidates. Criteria was never shared (before or after interview), and some feedback received could be viewed as somewhat problematic.
• Lack of communication and feedback.
  Of the applications submitted that didn’t take me to interview, half didn’t let me know I was unsuccessful, I just got radio silence. One role took 12 weeks to let me know I was unsuccessful. As a job seeker this was both disheartening and felt like my time and effort wasn’t valued.
  What was especially frustrating was that each of these issues can be improved with a little bit of thought and effort.

Feeling safe

Being honest about the current external climate and how that might be affecting candidates was a huge consideration. When I was job hunting it was against the background of easing out of the pandemic and whilst we aren’t back there, the cost-of-living crisis and general bin-fire state of things around us does cause feelings of insecurity for job hunters.

There are simple things recruiting managers can do to help entice job seekers to take the leap, and mainly its by being a bit more human…

• Showcase the fact your organisation is made up of individuals with personalities by filming informal videos, offering friendly conversations to connect with candidates and provide as much info about the organisation and the role as possible via different methods.
• Detail six month expectations and how success is measured in the candidate pack – be upfront with expectations so candidates can make an informed decision.
• Be transparent and share relevant policies, for example your maternity, menopause, sickness, and annual leave policies. This way candidates can check if your organisation aligns with what matters to them.
• Be honest about what’s working and where challenges are. Candidates aren’t stupid, and no organisation is without challenge. Being open about what needs improving will convey authenticity to candidates and help them to understand what the risks are in making the move.
• Be clear about what the induction period looks like and include the induction plan if you can. (This is on our list for next time!) Candidates want to know they will be supported when starting something new.
• Explain your salary banding. If you have a £10k salary band, provide clear explanation as to someone be hired at the bottom vs the top so candidates know where they stand.

Embracing flexibility

One key factor when overhauling our recruitment process was really looking critically at what we could be flexible on. We have to appreciate that societies expectations have shifted since the pandemic, we aren’t returning to the old way of working, ever.

We must embrace flexibility such as remote-based working (and FYI, that isn’t new) and ensure we aren’t viewing pre-pandemic times with rose-tinted glasses. I feel concerned when I hear leaders make comments like ‘we were much more connected before 2020’ or ‘our culture has suffered because of remote working’.

Creating connection and culture are things you can do regardless of location – you just need to be intentional about it. Make time. Expend effort. We can’t rely on water cooler chats or shouting across desks to form culture – because that wasn’t good enough back then, and now a lot of fundraisers have woken up to the fact there’s another way. Organisations need to wake up too.

If you must have an office presence, be clear with candidates on:

• The why – how does being in an office together add value that isn’t delivered remotely?
• How you will make office working more enticing e.g. support with travel costs, allow travel time within work hours, allowing dogs in the office.

Understand that if hybrid working or being office based is essential, it will limit your pool of candidates and affect existing workers in terms of personal preference, accessibility, cost and more.

Influencing upwards

Suggesting change can be tricky, especially if the powers that be above you aren’t convinced things need changing in the first instance. We are hearing from across the sector that recruiting fundraisers is tough. Many organisations are having to go out to recruit more than once for the same role, so we may find leaders with even the firmest of views start to be open to tweaks if it might help secure candidates.

• Try offering trial periods. We seem to feel quite concerned about changing recruitment practise, possibly because it feels formal and as legally there are elements that need to happen in the correct and proper way. But there is so much that can be flexed too. I spoke to our HR team who were willing to trial some changes on the understanding that I gathered feedback from candidates. That’s how we managed to do away with the incredibly annoying and candidate-unfriendly application form!
• Ask why – politely! Ask from a place of curiosity and willingness to collaborate rather than challenge. Frame questions to understand their perspective and be clear that you want to achieve change that you are both comfortable with. Sometimes it can help to find great examples out there in sector and come armed with evidence. Childrens Society and SOFii are two recent ones that are really framing flexibility and kindness to candidates well in their ads.
• Figure out what’s important and comprise on what’s not so. Have your own ‘must achieve, love to achieve and like to achieve’ list of changes. Go in firm with your musts, and flex on the rest. Its ok for change to take time – every step in the right direction is an improvement.

Remember, sometimes you might need to undertake small acts of quiet rebellion and seek forgiveness not permission!

From our experience, if you only do three things to make your recruitment practise more candidate friendly, please make it these:

• Run a critical eye over your JDs before going to recruit – remove as many person spec criteria as you can, remove red-flag phrases such as ‘hit the ground running’ and ensure it says exactly what you mean.
• Send the interview questions out in advance – you will get better quality interviews, AND you will be making the process much more accessible.
• Provide and seek feedback – candidates invest time and effort, and emotions, in partaking in our recruitment process. The least we can do is provide clear and useful feedback. And lets be humble, they know exactly how our process made them feel – so lets ask them. Once we know better, we can do better.

As recruiting managers let's not forget that we are being interviewed, too, and candidates are clearer than ever on what they want and need. We have to change, or we will be left behind.

This blog was part of an exclusive Members Clinic that Jo ran for Fundraising Everywhere Members. We hold Members Clinics every month with sector experts.

Want access to exclusive content like this, plus all our conferences & webinars to watch Live or On Demand?

Join charities like WWF, Scope, Friends of the Earth, Alzheimer's Research UK & The Children's Society and become a Member.

Written by Simon Scriver

The end of AmazonSmile

Amazon has recently announced that it will end its charity donation scheme, AmazonSmile.

It will end by February 20th with some financial assistance given by Amazon to help with the transition.

For the last 10 years, organisations have been able to link to Amazon and earn a small commission on any spending that came through your link.

Like an affiliate scheme, exclusively for charities. There’s no additional cost to you or the customer - it’s just a ‘reward’ that Amazon offers you for bringing them more business.

In theory, Amazon would also bring you new donors - those who found you by searching AmazonSmile - but in reality the chances of this happening were pretty slim.

While Amazon would have you think they’re super generous, the payment comes from their advertising budget - 0.5% is a cheap ad.

It’s one of the lowest-paying affiliate schemes out there.

Still, for many organisations, it’s been an easy win - a steady stream of commission earned from product links (think, for example, recommended books or suggested groceries).

Is this a good opportunity for charities to break up with these kinds of programmes?

Or can a well-used affiliate scheme provide a steady stream of additional income?

Where do you go from here? Even if you haven’t been using AmazonSmile, are the alternatives something you should be exploring?

Well, like everything in fundraising, it depends.

Personally, I think all charities can benefit from a smart partnership with a supplier that brings value to your audience. My first website, a Traveling Wilburys fansite when I was 17, generated a decent amount of monthly income by linking to a couple of music stores that stocked their then-hard-to-find music.

I would earn up to 20% of what people spent - an amount that spiked when George Harrison died and when Roy Orbison’s widow recommended my site.

These days, even Fundraising Everywhere has an affiliate scheme.

A well-placed link to a relevant product is what makes the virtual world go round.

As charities, we’re mindful of our ‘call-to-action’ within any writings, presentations and posts.

What is the logical next step our supporter is going to want to take after this interaction?

A request to donate or volunteer or subscribe is something we’re used to peppering into our communications, and those direct actions should always take priority.

But if that’s not appropriate or relevant enough, an affiliate link can be a perfect win-win-win.

This might be a link to purchase a book one your event speakers just recommended.

It might be a pet food of choice that you recommend to adopting families.

It might be a handy tool that so many of your service users have benefitted from.

It could even be Christmas cards.

Affiliate schemes are a fantastic source of income when the transaction sits logically within the work you’re already doing.

So where to now?

As we say goodbye to AmazonSmile, remember there are more generous solutions out there, like Give As You Live and easyfundraising.

And please do let us know if there are any particular platforms you’d like to see showcased at our FundraisingTech conference.

Also consider Amazon’s regular affiliate scheme Amazon Associates. This offers similar benefits to AmazonSmile but often pays more!

Or negotiate agreements directly with suppliers. These might even include exclusive discounts that you pass on to your audience.

Affiliate schemes can make for a good starter corporate partnership with no initial cost to the company. A relevant, transparent partnership can benefit everyone.

We think that the right partnership can change the world.

If you want to learn more about partnerships that can elevate your charity missions, join us at Corporate Partnerships Everywhere on March 16th 2023.

Corporate Partnerships Everywhere is brought to you in partnership with Remarkable Partnerships (of course!)

Written by Nikki Bell

We’re big on building things in the open and including you in our decisions. So this is our honest review of 2022 before we kick off things for 2023.

This might not be the most exciting read for many of you. But, for transparency, I want it to exist somewhere so you can see behind the curtain.

Before I get into the stats though, I want to say ‘thank you’.

We couldn’t have achieved any of this without you.

Whether you’ve joined as an attendee, have chosen to push your professional development forward with us as a member, shown your support on social media, or partnered with us as a sponsor; it’s all noticed and appreciated.

Speaker and event EDI: How did we do?

This is something we’ve kept a close eye on in 2022, especially as we’ve handed over more of our event curation to our community.

I’m so happy that we overachieved on our goals to represent people of colour (+15%), people from the LGBTQIA+ community (+24%) and gender representation (63% female / 32% male / 5% trans and non-binary split).

However, there is more to do.

Disabled speakers

We didn’t meet our goals for representation of disabled speakers* (-11%) and I would love to platform more new-to-the-sector fundraisers to make sure we’re hearing more new ideas.

Tracking EDI information

I’m also embarrassed to say that we only started tracking EDI information for attendees in 2022. Considering this is a core reason why Fundraising Everywhere was created, I can’t believe it took over 2 years for this requirement to click and I take full responsibility for that.

The data we do have on attendees is promising and reflects much of what we see in our speakers, with the exception of young people that are better represented within our attendees.

Similar to our speakers, however, our reach to attendees with disabilities is low with just 9% of the 444 responses given* saying they’d consider themselves to be disabled. Our current goal is to reach 19% so there is work here to be done.

How we want to improve in 2023

A priority for 2023 is to understand more about the disabled community within our own and what more we can do to support disabled people to engage with our work.

How we plan to do this:

• Understand more about disability within the UK charity sector; representation, how these people identify, and how comfortable individuals are in sharing this information.
• For new/young voices, utilise our Fresh to the Sector participants for shaping our work and featuring at our events.
• Work proactively with organisations and charities that work with the disabled community.
• Work with people with lived experience, including existing team members, to improve our communications and activities.

Speaker pay

For those of you that have been with us since 2019, you may have noticed the amount we have paid out to speakers has gone down. This is a combination of fewer speakers in 2022 compared to 2021, and many speakers choosing to waive their fees to provide bursaries to events.

*our EDI form is not compulsory. Data reviewed and reported are from people that chose to tell us about their experience.

Team diversity

We’re a team of only three people so I don’t want to go into specifics to protect the privacy of my colleagues, but I will confirm that non-visible diversity is strong on team FE.

However, we need to improve visible diversity in the team.

I worked with the belief that using our networks and platform to support the growth of people in our sector was working in an equitable way to create opportunities. However, I understand and recognise that without that representation in the team itself, we are missing out on big talent opportunities - as well as the insight that helps us approach our projects and marketing in an inclusive way. We want to improve this in 2023 and it’s a big priority for us.

In January 2023 we will be reviewing our EDI goals and updating them where needed.

Events and webinars

2022 was a varied year for Fundraising Everywhere events and we’re constantly learning and adapting. Your needs as a fundraiser are constantly changing and it’s important we don’t churn out the same topics and speakers every year for the sake of fitting into a calendar.

It’s exciting to see attendee numbers go up (and that you’re coming back to re-watch after event day!), so we want to make sure that you’re getting what you need at the right time.

Feedback and acting on that feedback will continue throughout 2023 and we’re excited to have you on that journey with us.

The hits

Our top three conferences* in 2022 (in no particular order) were the:

• Individual Giving Conference
• Legacy Fundraising Conference
• Grants and Major Donors Conference.

Top webinar topics in 2022 (in no particular order) were:

• Making TikTok Work for Your Charity
• Trusts & Grants Fundraising During the Cost of Living Crisis
• Charities and NFTS: the next step for online fundraising or digital distraction?

Our full programme of 2023 conferences are up on our website so you can book onto those right away. We have kept a couple of conference gaps for anything responsive that pops up and our free monthly webinars are available on a rolling monthly basis.

*based on attendee numbers.

The events we need to look at

We tested the very first ‘open mic’ fundraising conference, Over To You, in July 2022 to give a platform without ‘rules’ to people that had something they wanted to say. The content was exceptional, with challenges made and solutions given for improving pathways and inclusivity in our sector. But, attendance was really low. I’m talking under 20 people low.

We know it’s hard for fundraisers to justify taking time away from work when they’re not sure what they’re going to learn but it’s a real shame that an opportunity was missed to really dig into the problems in our sector and work collectively to fix them.

We still believe in this intention but we’ll change how we approach it in 2023 with more structure to support your decisions on where to spend your time.

You might also have noticed that the Small Charity Conference isn’t returning in 2023. This isn’t because we don’t cater for small charity employees  - it’s because we don’t want to focus our support for these people into just one month.

Instead, every conference throughout 2023 will include support for small charities and there will be a specialist chat room for any representatives wanting to network and discuss the sessions. This is in addition to the exclusive free workshops held for Members every month throughout the year.

What’s happening in 2023

In short, we’re going to build on 2022’s successes and add more depth to make sure every fundraiser, everywhere, has everything they need to do their job.

In addition to training through our conferences, events and Membership, following extensive chats with our community, we will be launching projects to support our Manifesto. 

Here are some other things to look forward to from team FE:

Improved event experience

Attendance to virtual events have increased since 2021 and we want to make sure that every time you log onto a Fundraising Everywhere event you’re completely blown away.

In 2023 we will be:

• Launching a speaker academy to make sure our speakers deliver the right content in the best way
• We’ll work to have event programmes confirmed three months prior to an event
• And, you’ll be able to access the event site and materials from the point of registration

We have already brought in ‘free-choice’ breakout rooms at our live events that enable you to chat with speakers and attendees after every session, certificates to track your progress, and in-person watch parties where you can network in real-life whilst enjoying the virtual conference together in a shared location. We’d love to see more of those in 2023!

As well as the above, we give you the opportunity to rate our conference sessions and give your feedback live so we can keep on improving after every event.

North America

A large part of our community has hailed from North America even from the early days; but the sessions we host and the times we host them aren’t accessible for our Canadian and American friends.

In May 2023, we will be hosting the first North American-specific fundraising conference, using our popular Individual Giving Conference as the topic, with local speakers, partners, and in a North American-friendly timezone.

We’re still in talks with businesses and individuals about co-leading this project (we want the event to be led and represented by local people) so watch this space…

Manifesto Projects

We launched our Manifesto in September 2022 and have spoken to many fundraisers and organisations since.

The final projects are yet to be finalised but it’s already clear that to build a better sector for fundraisers, not only do they have to be skilled and supported, they need to be led by leaders that know what they’re doing and do it in an ethical and empathetic way.

We’re planning a three-pronged approach that aims to support fundraisers through;

1. Training, accountability and community
2. Supporting their leaders with practical coaching and upskilling in the core leadership essentials
3. and, interactive workshops that dig into sector challenges (which will produce support in whatever format is necessary).

We’re big on collaboration so we’re working on bringing in external experts, partner organisations, and even fully funding other people to lead on this work. So if you’re reading this thinking, ‘I like the sound of that’, please get in touch.

Growing our team

What better way to get new and exciting ideas by growing our team!

We’re currently recruiting for a Growth Marketing Executive and have plans to expand with customer experience roles in the future.

We’re investing in our current team by increasing their pay by 10% and working towards full implementation of a 4-day week that sees staff working 30hrs on a full-time wage.

If you’d like to join our team, please get in touch!

We encourage people from all communities to apply for jobs with us. We particularly welcome applications from Black, Asian and Minority Ethnic, disabled, male identifying, trans and young people because we want to improve representation of these groups in our workforce.

Giving back to our sector

In 2022 we trained 212 fresh to the sector employees for free, curating a programme of training from our events and webinars that covered the fundraising fundamentals.

We also held free 1:1 coaching calls and Q&A sessions to anyone that needed a bit of adhoc help.

We’re keen to continue this support into 2023 and want to make sure that what we offer and when is right for charities. Your feedback and ideas are much appreciated!

Growing our community

We listen to our attendees and Members. You are our eyes and ears of the sector.

What you tell us shapes what do do, who we platform, and what we provide.

To make sure we include as many voices as possible in these conversations we want to grow our Fundraising Everywhere community and weave you into our activity and curation at every opportunity.

There are many ways you can do this,

1. Speak at our events (paid): Share your idea here.

2. Join as a Member (individual or bring your whole organisation): Email mandi@fundraisingeverywhere.com.

3. Join our team: Find our live vacancy here.

4. Give us feedback: Email nikki@fundraisingeverywhere.com and/or fill in the forms during and after every event.

5. Partner with us (we’re being selective with partner opportunities in 2023 - word got out about how awesome it is and we want to make sure our community receives majority non-sponsored content): Email nikki@fundraisingeverywhere.com.

Thank you again for everything. Now, onwards to 2023!

 

The deadline for this role has passed and we are no longer accepting applications.

 

Role: Growth Marketing Exec (Fundraising Everywhere)

Salary: €30,000 /  £26,500

Hours: 30 per week, worked at any time through the week between 7am – 7pm UK/Ireland time

Direct reports: None

Working alongside: Head of Growth Marketing, Community Manager

Reporting to: Head of Growth Marketing

Location: Remote – Must live in UK/Ireland

 

About the role

This person will support the marketing of Fundraising Everywhere (FE) including social media (paid and organic), email (emails and journey), content creation, reporting and PR support.

The purpose of the role is to support the existing marketing function to increase brand awareness and participation numbers to Fundraising Everywhere events/Membership, and supporting Fundraising Everywhere’s mission to create a better sector for fundraisers.

Our long-term goal is to grow the marketing team and dedicate a team of people to Fundraising Everywhere. The Growth Marketing Exec is the start of this growth and the start of an exciting new chapter for the organisation.

Below you’ll find a list of responsibilities for the role. We understand that you might not have experience in every detail, so if this is you and you think this role is right for you, please still get in touch.

 

Organic & paid social:

 

• • Copywriting & graphic creation

• • Social media content generation and scheduling

• • Will work across platforms including Twitter, Linkedin, YouTube, Facebook, Instagram

• • Community management

• • Reporting & analysis, insight

 

Email

 

• • Copywriting & graphic creation

• • Email; promo & retention, journeys (welcome, conversion & reactivation)

• • Mailing list management

• • Reporting & analysis, insight

 

Website

 

• • Blog development (including guest blogs)

• • SEO

• • CMS

• • Conversion flow optimisation

• • Reporting & analysis, insight

 

Podcast

 

• • Project management

• • Asset creation

• • Marketing

 

Affiliates, sponsors and marketing partners

 

• • Content generation including generation of promo packs

• • Support affiliates with event content, collateral and communications

 

Creative development

 

• • Canva

• • Working closely with video editors

 

General

 

• • Identify leads and opportunities for Community Manager

• • Contributes to team meetings

• • Contributes to marketing planning

• • Contributes to event curation

 

Key relationships

 

• • Head of Growth Marketing

• • Community Manager

• • Everywhere+ Senior Account Manager

• • Everywhere+ team

• • Third-party agencies/freelancers

• • Online community via mailing list and social media

• • Co-Founders

• • External suppliers or freelancers for graphic design, editing etc.

• • Affiliates

 

What we offer

 

• • Flexible and remote working

• • Christmas close down

• • 28 days holiday plus UK Bank Holidays (includes Christmas close down)

• • Training budget (after six months successful probationary period)

• • One day a month offline for reflective development (after six months successful probationary period)

 

What we’re looking for

Someone who

 

• • Has experience with content, email, paid and organic social marketing

• • Is a great written communicator

• • Has experience with cultivating leads from digital marketing activity

• • Can regularly analyse activity and develop plans for continuous improvement

• • Can make graphics (Canva is fine) for online use

• • Has experience with WordPress/Elementor

• • Has great relationship-building skills

• • Is a team player and can work alongside others on shared goals

• • Has great attention to detail and can spot opportunities from leads and social listening

• • Is (very) organised and proactive in spotting opportunities and working towards them

• • Can keep Head of Growth Marketing up to date with what’s happening and what you require to make your job easier and more effective

Don’t worry if you haven’t worked with virtual events before, we will provide full training.

 

About us

Fundraising Everywhere was created out of a need for inclusive events in the charity sector and is a tech for good start-up working within the third sector.

Fundraising Everywhere: We care a lot about making professional and personal development accessible and affordable so all fundraisers have the skills and confidence to change the world. We do this through online events and Membership that puts the fundraiser at the heart of what we do.

You can find more about our values and how we work here.

 

For more information

If you have questions about us or the role, please contact alex@fundraisingeverywhere.com.

To find out what we’re like to work with, please get in touch with our references who will be happy to send some details:

Referee (Alex): Tori Arthurs tori.arthurs@foe.co.uk

Referee (Nikki): Andy King andy@firesidefundraising.com

Referee (Simon): Dana Segal danakohavasegal@gmail.com

 

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To apply

Fill in this short application form: Growth Marketing Exec (Fundraising Everywhere) before 5pm on January 26th 2023.

We encourage people from all communities to apply for jobs with us. We particularly welcome applications from Black, Asian and Minority Ethnic, disabled, male identifying, trans and young people because we want to improve representation of these groups in our workforce.

All applicants will be notified by email on the evening of January 27th 2023 and interviews will take place online (subtitled) the following week on January 31st 2023. 

 

Written by Caroline Danks, Author at LarkOwl.

Caroline is an expert in trusts and foundations and major gifts fundraising and has raised millions for good causes. She runs LarkOwl with her partner Tony which supports charities with income generation from fundraising and commercial sources. She writes the Nest Egg, a fun and irreverent reader supported publication for fundraisers looking to supercharge their income generation activities and drive better results. Caroline is a regular guest host for the Bright Spot Members’ Club and her writing has been featured in Fundraising Magazine. For the past two years, she has co-curated Fundraising Everywhere’s Trusts and Major Donors conference.

 

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2010

Early in May 2010, I remember staying up as late as I possibly could, watching the results of the general election. 

Being a morning Lark, I think I made it to about 10:10pm.  Nowadays my election watching tactics involve an early night and then setting the alarm for 5am…

Labour had been in power since 1997 and the prospect of them remaining in office was slim.  People blamed them for the global financial crisis and for the decisions they took thereafter to rescue our banks and to retain funding for public services.

The next morning, I remember Gordon Brown’s desperate efforts to negotiate with members of smaller parties, before giving up and making room for the Conservative / Lib Dem coalition.

Incidentally, the week prior to that night, I had become pregnant (although I didn’t know it yet).

I had a new life on the way, and a new government which would shape the world into which she would be born.

I couldn’t escape a sense of gloom about my new child’s life chances.

Austerity felt like a low point and showed up in many painful and irreversible ways across society.  I saw it in my own community too:

• The little independent shops which characterised our small Cornish town started to close. 
• The flat I bought in 2007 never regained its value. 
• The pastoral care lead at the primary school would routinely buy breakfast from her own money to feed kids coming to school hungry.

 

2016-2022

In 2016, Brexit happened.

A global pandemic followed (with different rules for MP’s and the general populous it turned out) and then war in Europe. Oh, and apparently there is ‘no credible path to preventing a global rise in temperature of 1.5 celsius.

We’re also on the cusp of an Autumn Statement which we’re told will include ‘tax rises for all and eye watering cuts’.  Austerity mark 2?

My daughter is 11 now and it’s hard not to feel despairing about the state of our country and the wider world. 

The slow descent of our political system into chaos and corruption and widening wealth inequalities have had a direct impact on the charitable sector – the place where those most in need come when there is no one else to turn to. 

I don’t need to tell you how things have been of late. 

Put simply, there is increasing need for the services which charities offer, combined with a reduction in the funding available to pay for them.

 

Charity: just a sticking plaster?

It is my personal belief that for the most part, the existence of charities represents a failure of the state (or course there are exceptions).  And although many charities treasure their independence (which I totally get), things like:

• proper, dignified care for older people
• high quality end-of-life provision for all
• schools with sufficient numbers of staff and basic equipment like stationary
• access to food (ideally nutritious, fresh stuff)
• and ensuring that disabled people have the means to power their lifesaving equipment,

really should be part of a modern and civilised society, not optional extras.

When there is less to go around and more people to help, it’s difficult not to feel like the work we do as fundraisers is nothing more than a sticking plaster.

And not even a good waterproof sticking plaster with a fun cartoon character on it.

I’m talking one of those useless sticking plasters which peels off at the first sign of a single bead of sweat.

And what happens when the plaster falls off?  It just doesn’t bear thinking about…

 

I think I’m in a bit of a rut – obsessing over the news and feeling more and more like I’m in a minority of people in this country who think that Boris Johnson looks like ‘he’d be a laugh down the pub’ and that David Cameron was a great Prime Minister because ‘looked good in a suit’.

 

When there is less to go around and more people to help, it’s difficult not to feel like the work we do as fundraisers is nothing more than a sticking plaster.

 

Looking to the future

It is not my intention to write a piece which focuses entirely on negativity and I promise not to leave you this way.  I’m not convinced I have any answers, but I routinely advise fundraisers that they focus their energies firmly on the things they can’t control (rather than things which sit outside of it) so maybe it’s time I took my own advice.

It’s important to remember that as individuals, we can’t throw all the starfish back into the water.

But those we can throw, will appreciate it.  Not only will they appreciate it.  They will survive and (with any luck) thrive.

And all the while the system degrades, we will just keep on keeping on, forging partnerships with those who have both the means and the inclination to reject the individualistic / capitalist / growth for growth’s sake and to strive for something fairer.

In the podcast ‘The Rest is Politics’ Alastair Campbell and Rory Stewart were asked (a much more eloquent and better-worded version of) the following question:

How do you not despair when everything’s really depressing?

I stopped and really listened carefully to the answer because it was the question I’d been asking myself:

The answer was simple:

‘You have to find hope.’

It’s really simple isn’t it. 

You have to find hope.

Alongside the daily joys of seeing small differences made as a direct result of the fundraising I’ve done, I feel determined to see hope and inspiration (and to shift myself away from the sad sticking plaster metaphor I’d got, well stuck on).

Join me and other, less ranty humans for Fundraising Everywhere’s Grants and Major Donors conference on Thursday 15th December.

My session is a journey from anger to hope. It’s a (short) rant about the state of the world followed by some practical advice for continuing a successful fundraising practice, despite the challenges in the world around us.

It’s for tired fundraisers, who still have the spark of a flame inside them and want to do the best they can with what they have.

Key learnings

– Some practical tips for working with trusts and major donors in tough times

– An exercise in identifying what you can control (and what you can’t)

– Ideas for wellbeing and not getting caught up in the storm

 

How do you not despair when everything’s really depressing?
You have to find hope.

 

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Grants & Major Donors Conference 2022

When? Thursday 15 December, 12 – 3pm GMT

Where? Online, so your living room

What do I need? A journal and mince pies

Can I bring an Eggnog? Hell yeah.  Or Coquito if you prefer a Mexican variation.  Alcoholic and virgin options are both equally welcome.

You can buy your ticket here.*

 

* This post contains my affiliate link and when you purchase a ticket through my link I may earn a small commission at no extra cost to you.

Written by Simon Scriver

The dream: Creating accessible learning for everyone

When Nikki and I launched Fundraising Everywhere in 2019 we wanted to create a fundraising community and training events that were affordable, accessible, engaging and human.

We wanted to elevate speakers to new audiences and give them the same opportunities we had been so fortunate to have had ourselves.

All of the speakers at our first conference were paid.

We did this by securing sponsors and by offering a profit share to everyone involved.

Ever since then we've been very vocal about speaker payments and our belief that conferences should always value the time of the people that make their event a success.

Your speakers need to be paid. If you can't afford to pay people fairly then you can't afford to do it.

Speakers of course don't have to accept payment, but a standard policy of no payment or putting speakers in the awkward position of having to ask for financial support is an outdate practice.

Let me share the journey I've been through as a professional speaker...

My journey as a professional speaker

After several years as a successful fundraiser, I had learnings to share.

My good friends at The Wheel came to me with a chance to share my wins, mistakes and learnings with a room full of charity staff and volunteers.

I was fortunate enough to be paid by The Wheel. I was privileged enough to be in a job where could take time to work on my training session. I had a supportive partner and a supportive board who saw the benefit of my doing this.

I was privileged. I worked hard to create an opportunity for myself...but I'm aware no matter how hard some people worked they would never have that same opportunity.

I put the time, money and effort into trying to be a better speaker. I started Toastmasters...a life-changing experience you're probably sick of hearing me talk about. It cost me €5 and a few hours each week.

I continued to deliver training. The majority of the time it was unpaid.

Often there would be a personal cost.

I had to cover my own time.

My own travel and my own expenses.

I was fortunate enough to be able to do that. It allowed me to get better and eventually I started to get more and more speaking opportunities.

I've been able to earn a living from presenting and speaking. Despite my overwhelming anxiety and insecurities, I love it. I'm so happy that I've had the chance to become a better speaker, even to the point that I represented UK & Ireland at Toastmaster's world speaking championship (I was disqualified because I went over time).

My first international conference was AFP Congress in Toronto. It's still probably my favourite conference. I'm grateful to the wonderful Amy Pawluk and committee for taking a chance on me, and every year at Congress for the rest of my life I will make a point of thanking Amy.

AFP paid for my travel and accommodation. The trip still cost me money, but I was privileged enough to have the means to cover it.

I've spoken at conferences such as ICON that don't even pay expenses. Their invitation for me to speak cost me approximately €3,000 plus the loss of billable hours.

The big opportunity gap

The majority of people working in the nonprofit sector can not afford to pay hundreds let alone thousands for speaking opportunities.

As a result, the shareable skills and knowledge of our sector sits behind a gatekeeper.

Potential speakers who can teach us how to be more successful aren't heard because they can't afford to share.

Every once in a while, I'll post on LinkedIn that speakers need to be paid. Every once in a while, someone disagrees, dismisses or calls me naive. They always look like me. Their reasoning generally boils down to the idea that speakers should invest in themselves and that the exposure is invaluable.

Let me attempt to gather all my responses to that fallacy here:

1. Start by Googling 'exposure as payment' and look at one of the millions of articles or memes scoffing at this. Then consider that maybe, just maybe you're on the wrong side of history.
   
2. That's a big investment. Even if that €3,000 creates a huge return, most of us don't have that kind of cash lying around.
   
3. Exposure for what? Another unpaid piece of work? At some point someone has to pay...why is it that your conference gets a pass?
   
4. Not everyone needs exposure. Not everyone is an agency, salesperson, or desperately in need of affirmation like you and me. One might even argue that the fundraisers we'd benefit most from hearing are the ones that don't need any exposure because they're too busy working.
   
5. Not everyone wants exposure. Imagine! Your conference tags some poor fundraiser on LinkedIn and one of their major donors see that they're delivering a session titled "5 reasons your donors are like aggressive otters".

Changing things for the better

Let's face it...expecting your speakers to offer unpaid labour is another outdated practice we've fallen into the trap of accepting because it's always been that way.

Our sector suffers because of it.

So let's change it:

• If you're a speaker or potential speaker then know your value. Ask for payment or true value exchange. Tess Nixon Spiller said you need to "really understand what the business development offer is."
  
• If you're a sponsor then ask if speakers are being paid. If not, why not? Offer to pay more to enable it (Don't worry about the cost...you'll get more exposure!).
  
• Conferences need to prioritise speaker payments as cost. As Ryann Miller said, "If we want a sector that truly and objectively values its professionals, we need to model the behaviour we identify as having value. Compensation is a key lever to show value."
  
• If you're an attendee then ask the event organisers what their speaker payment policy is. If you're learning from someone who is relying on 'exposure' then give them that value...put aside some time to look deeper in to what they're promoting or offering.

I'd love to hear your thoughts, your own journey and your suggestions.

And if you'd like to chat about sponsor opportunities, speaking opportunities, or any of the work we do at Fundraising Everywhere then I'd love to hear from you.

You can get in touch with me here: simon@fundraisingeverywhere.com

Written by Emily Collins-Ellis, CEO of I.G. Advisors.

"Fellowship seeks to bring together fundraisers to #FixTheFlow of resources for good"

Emily Collins-Ellis, CEO, I.G. Advisors

My journey as a resource activist

Recently, we at I.G. Advisors opened applications for our #FixTheFlow Fellowship, and I’m really grateful to Fundraising Everywhere for supporting what we’re doing, and inviting me to share a bit about why we’ve developed the programme.

To do that, I’d like to tell you a bit about my journey as a fundraiser, and as (what I call) a resource activist. 

Like many of us, I accidentally got into fundraising.

It was my way of getting into the nonprofit sector, where I felt I would have purpose, and I spent years in Officer, Manager and Trustee roles across small, medium and large charities.

I’ve really seen it all! Unfortunately, I had an immediate ‘in the deep end’ introduction to the major challenges in the profession: 

• My targets were always growing, and being set by budgeting and strategic processes that were completely disconnected from what I felt was possible in the market or my portfolio
  
• I felt immense pressure to meet those targets so as not to put our service users or organisation at risk, which felt really scary and heavy. 
  
• The skills required to fundraise seemed to be simultaneously so basic that Trustees would tell me ‘just read the Sunday Times Rich List’, and so complex that no one could provide me with clear training or guidance. 
  
• Sometimes, I would feel under pressure to compromise my values in the name of bringing in money. For example, by communicating about service users in undignified language to elicit bigger responses from donors; competing with peer organisations in aggressive ways; or rushing relationship building with donors to meet targets.  

Even though I did well, I still wasn’t feeling very sure about my role as a fundraiser - I got into nonprofit work to feel connected to a purpose, but I felt stuck churning through transactional relationship building in a silo. 

Then, the post-financial crisis austerity policies hit, and decimated the public funding for the work my charity was doing.

Suddenly, it wasn’t a matter of meeting targets for our work, but being part of a sector that was being actively deprioritised by government - it was a survival risk for us all.

And, the funding hole left by this couldn’t be filled by foundations alone - it was bigger than all their endowments put together.

This was the moment where I realised, this isn’t an ‘us and them’ sort of job - where I’m just trying to get money out of people on the other side of the table, and if I do that at enough tables, and do it better than everyone else, it will be fine. 

This is when I zoomed out and realised that I was part of a funding system: a big, complex one, where my individual work, and my organisation, were just a part of the picture. I could work harder and do better on my bit of the pipeline, but if the flow of resources from wealth holders, businesses or government wasn’t there, or I was getting those limited resources at the expense of another vital organisation, what good would that do? 

That is when I started to see myself as a resource activist. Someone whose job it was to organise giving, redistribute resources, and play a role within the funding system overall. I wanted to champion my causes and the practice of giving, as well as my organisation. And I knew I couldn’t do it alone. 

My move to create social & environmental change

And so, I joined I.G. Advisors. I.G. creates social and environmental change by working with the philanthropy, business and nonprofit sectors to develop impact and growth strategies.

We have worked with 170+ organisations and 2,000+ fundraising professionals in 60 different countries, and whilst we’d love to work with everyone on developing organisational strategies, we know not every fundraiser or organisation is in a place where they can access such comprehensive support. 

We’ve already responded to that challenge by developing lots of free resources, such as our What Donors Want podcast and Field Guide to Relationship Based Fundraising, but we were hearing from hundreds of fundraisers who want more hands-on support, more ideas, more chances to connect with peers, and more ways to address the challenges of the funding system. And, in the current climate, we know our approach is more vital than ever. 

#FixTheFlow

And so, we have developed, our #FixTheFlow Fellowship programme. This fellowship programme will focus on four levels of impact: 

1. Individual - where we’ll work with you on your personal development as a fundraiser. Enhancing your craft, your confidence, and your commitment, no matter where you’re working. 
   
2. Organisational - where we’ll help you to identify your pain points and goals, and set you up for success when driving fundraising within your workplace, no matter your job title. 
   
3. Sectoral - where we’ll bring together cohorts of fundraisers who face similar challenges with misconceptions of their causes, to do action learning together. 
   
4. Systemic - where we’ll collectively define the areas of the funding system where we want to #FixTheFlow, and develop collaborative action plans and special projects together. 

Like any movement, this fellowship will be what we make of it. We have designed an experience that is not just educational, but transformational.

We feel that people and institutions should be giving more, and giving better. Resources don’t always flow where they are needed most and there are leakages, blockages and cracks across the funding system that are hampering true, long-lasting change. 

If you agree, I really hope you will join us for the first cohort of this Fellowship. And I’m excited to meet you when you do. 

Let’s all #FixTheFlow of resources for good. 

Applications for the first cohort close 20th November 2022.

You can find out more here. 

Written by Simon Scriver, Co-Founder of Fundraising Everywhere

The Burning Platforms

With both Facebook and Twitter finding themselves in precarious situations, we’ve all been reminded of the risk of relying on any social media platform to connect with your audience. It’s important that part of our ongoing communications strategy is to encourage followers to also connect and subscribe through other traditional channels such as email and telephone.

It’s not just about the risk of some tech bros destroying a platform you’ve grown to rely on. It’s also about controlling your own data and not leaving your brand’s visibility at the mercy of an algorithm you have no say in - social media notoriously has terrible response rates compared to other media.

We need to be attempting to connect with our audience elsewhere in an ongoing effort to diversify our marketing channels, add people to your database, and collect the data you need to build up a full view of your donors to steward them properly.

Here are 7 ways to do this:

1. Offer a Free Download (Lead Magnet)

Downloadable resources such as fact sheets and helpful guides are a great way to bring value to your social media followers while capturing their contact details and consent. Think beyond your annual reports and consider what resources you have at your fingertips that will appeal to your audience.

Aim to help and educate. Infographics, cheat sheets, and ‘5 ways to…’ assets all do really well here.

2. Host a virtual event

Livestreams and pre-recorded video events allow you to engage supporters and bring them in to your organisation in a way that hasn’t previously been possible. Bring them behind-the-scenes, let them hear from beneficiaries and connect directly to your staff. Plus, they offer lots of touchpoints (ie. registration; before, during and after the event) to prompt your attendees to stay in touch through email, telephone and post.

Talk to our friends at everywhereplus.com to find out how easy this can be and what support is available to you.

3. Surveys

Surveys aren’t just for learning about your audience and letting them know they have a say. They’re also super for moving people off of social media - people love sharing their opinions and a mailing list ‘ask’ fits nicely at the end of your survey questions.

They can be as simple as one quick question - it’s about getting your followers to take that step and allowing you to gather more details.

4. Contests

Like surveys…who doesn’t love a contest?

That gift-in-lieu you haven’t been able to use could make a great contest prize. (Don’t forget to check the rules and regulations in your country around the running of online contests).

It might even just be bragging rights…challenge your followers to get every quiz question right…and while they’re there, encourage them to subscribe.

5. Drive to a blog post with data capture

You and your organisation are experts in your field.

If you’re not already, you should be sharing that expertise in regular blog posts. They show your worth and position you as a useful resource.

Blog posts sharing ‘how to’, explainers, FAQs and news/updates are all great ways to get social media followers to click a link and visit your website.

There’s then a great opportunity to suggest your email mailing list within your blog, at the end or through pop-ups.

6. Direct asks

Like all things in fundraising and marketing sometimes it’s as simple as just asking.

Share a direct link to a form to joining your mailing list regularly and give your followers a reason to join.

Make it sound appealing! Rather than joining a mailing list, share the benefits - such as early access, useful information, exclusive perks and a connection to community.

7. Hand raisers

Discover what people care about by running ‘hand raiser’ campaigns; ask them what they care about, what changes they want to see in the world, or run fun polls.

Not only will your list grow from this light-touch and fun interaction, the answers they give help you build a picture of their motivations for that all-important stewardship work.

Check out my full session On Demand:

A Step-by-Step Guide To Growing Your Mailing List

Use discount code ‘ELONMUSK’ to download it for free.

Written by Leesa Harwood, Owner of By The Waves Charity Consulting.

Too much of a good thing

Data is great.  It underpins good decision-making.  It helps fundraisers to understand supporters, articulate impact, measure success and prioritise the deployment of finite resources.  But you can have too much of a good thing.  Today we have access to lots of data, but nowhere near enough insight.  Alexander Chancellor, former editor of The Spectator said:

“Excessive information creates its own form of blindness to what is actually going on.”

Now, charity professionals are faced with so much data, that they simply can’t see the wood for the trees.  They are data blind.

Good, Bad & Ugly

With so much data available, sorting the good from the bad can be challenging.  This summer I sifted through over 85 data sources, reports, and documents to compile After the Storm, a summary of key, socio-economic trends and their implications for charity leaders.  I am not a data scientist.  My background is charity leadership and fundraising, so it was hard going.  The more reports I read, the more I realised that data and research can be divided into three categories:

Good

Good data goes beyond a presentation of facts and figures.  It evolves into information and then insight.  In starts with a fact, then answers the question ‘so what?’ then articulates a clear implication.  Good data is based on viable samples, objectivity, and curiosity.  It closes the loop between asking a question, analysing facts to find an answer, then adding a big dose of common sense and context to draw a conclusion.  It doesn’t just provide information, it delivers enlightenment.  Researchers produce good data with one eye on the audience and the problem they’re trying to solve. They adapt their language to present their findings in a relevant and engaging way for their target audience.  They know where they can add value and they set out to do so from the start. 

Bad

Bad data is everywhere.  Vast quantities of facts, figures, graphs, and charts couched in impenetrable language that makes your eyes spin and your ears bleed.  Bad data is not necessarily incorrect or corrupt data.  It’s just not useful. It is often compiled and presented by incredibly clever people who know their subject matter but not their audience. You have to work hard to optimise bad data.  Finding it, translating it, processing it, then applying it to your world or problem.  Usually, the ‘so what?’ answer is buried in so much jargon that you give up and go home. 

Ugly

This is the worst data of all because can be misleading and fake.  It falls into three categories:

1. Clickbait

A headline loosely linked to some random statistics picked from a survey using questionable methodology.  Great at grabbing headlines, a data capture tool and a way of inflating click-through statistics.

2. Tiny sample

Survey results with tiny sample sizes are useless.  There are over 160,000 registered charities in England and Wales, and yet some high profile, sector bodies persist in presenting conclusive trend data based on samples of less than 50 charities.  This is literally not big, and not clever.

3. Pre-determined answer

Usually companies or suppliers commission research or surveys with a specific result in mind.  Usually that result nudges you to buy their product.  It’s unfair to suggest that all supplier-commissioned research falls into this category.  But if a business produces a survey that aligns with its marketing content, it’s always sensible to cross check with an alternative data source just in case.

Torture the data and it will confess to anything

Data is fickle.  With enough manipulation, the right lens and selective bias you can make data say pretty much anything.  But as fundraisers, we rely on it to keep us current, efficient and honest so it is important that we know where to go to find good data and how to use it properly.  By learning to recognise the good, the bad and the ugly fundraisers will always use the right data to answer the right questions at the right time.

Join me in the Strategy Track at Fundraising Everywhere's Virtual Individual Giving Conference on 27^th October, to hear about my go-to good data sources, and a live chat about what today’s data is telling us about the next 12 months in fundraising.

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