Ligia Peña, CFRE, MInstF is a Legacy & Fundraising Coach at her own consulting company called Globetrotting Fundraiser. She's also a Ph.D. candidate at the University of Kent, researching national legacy marketing campaigns as a tool to change society’s behaviour towards gifts in wills. Having trained countless fundraisers, she's a sought-after and seasoned international presenter who enjoys sharing her knowledge and empowering nonprofit professionals to think about legacies differently by daring to be creative and innovative. Ligia also serves on the Rogare advisory board.
10 Ways to Start a Legacy Program
Cash-strapped, acquisition costs keep increasing, and drawing a blank on how to engage supporters at a higher level. What is a fundraiser to do? This fast-paced session will share ten quick and easy tactics to help you launch a legacy program no matter what size organization you serve.