Katy Raines (Founding Partner, Indigo) is regarded as one of the UK’s leading consultants on data-driven marketing for Cultural Organisations, and as such has developed and led research and implementation programmes for large and middle scale organizations throughout the UK and Europe. She has a particular passion for CRM (including systems) and segmentation, and in using data to effect change and drive an audience-led approach for any cultural organization.During the 2020 Covid-19 crisis she developed and delivered the largest FREE survey of cultural attenders’ attitudes to returning to events – After The Interval – working with over 300 organisations and capturing responses from over 120,000 attenders.Her current clients include The Lowry, The MAC Belfast, Warwick Arts Centre, National Museums Liverpool, Shakespeare’s Birthplace Trust and Coventry City of Culture 2021.
After the interval: are our futures different?
The pandemic has affected different parts of our sector in different ways. Some of us will be welcoming back audiences sooner rather than later. Some of us have already managed to pivot our activities online.How will this affect the fundraising activities and strategies of different parts of our sector? Join a panel of experts from across the world to explore key findings from the ‘After The Interval’ research, and see how your part of our ecosystem might be affected longer term.