Raquel Gutierrez

Individual Giving Virtual Summit

Raquel Gutierrez

Madrid Calling: How Spain’s Leading Telephone Fundraising Call Centre is Thriving During Covid 19

Daryl Upsall interviews Raquel Gutierrez, Director of Madrid based The Fundraising Company and discovers how the call centre prepared in advance of the Coronavirus to move to remote working; moved its operations from having 150 employees working from an office location to homeworking and what that meant in terms of technology, data security and staff motivation and how one of the strictest lockdown regimes in the world has impacted of the telephone fundraising results during this time. You may be surprised by what Raquel has to share with us, the positive outcomes and learnings for the future of telephone fundraising and how creativity and humour has kept staff morale exceptionally high. All of this going on whilst Raquel and her team were and are moving the long-term physical location of the call centre during the height of the Coronavirus crisis in Madrid. There are lessons for all of to learn from this session and delivered with a big smile and wonderful sense of humour.