Fundraising in 2021 – what we need to do now to prepare for the new normal.
The impact of the Coronavirus pandemic has only just started to be seen. The lockdown, the massive support for healthcare services and the growth of citizen fundraisers have been an initial reaction to a huge social upheaval. What happens next as we enter a global recession and a major humanitarian crisis in the developing world will have a far more significant impact on donors and our approach to fundraising.
Sharing brand new research where donors are tell us their fears and concerns about the year ahead, along with best practice from past recessions and emergencies, Mark Phillips will help you plan your fundraising plan for next year. This session will feature best examples of current practice and suggest how organisations working from healthcare to arts and from social welfare to education should focus their energies moving forward on three key areas - cash appeals, monthly giving and legacies.