Ken Burnett

Individual Giving Virtual Summit

Ken Burnett

Over several sessions, Ken will be covering:

  • Why I love individual giving: two case histories 40 years apart.
  • What all fundraisers need to know: history and the fundamentals/treasures from our past/ the best of the best.
  • Legends of direct response: from Ogilvy to Hopkins and much more.
  • Press ads, direct mail, inserts and door-drops. Formats, formulae and testing.
  • Direct Mail essentials: the tutorials of Jerry Huntsinger plus the world’s best swipe file.
  • Storytelling to change the world: Make a Wish/ Amnesty.
  • Face-to-face. Sense. Reprieve. Covid-19.
  • Delivering donor love and a great supporter experience, consistently.
  • Celebrating fundraising creativity and inspiration. www.sofii.org and IWITOT.
  • The complete individual giving fundraiser.