Isla Pullinger

Individual Giving Virtual Summit

Isla Pullinger

Digital regular giving acquisition - diving into the digital world and kick starting a new programme from scratch

The starting point - a post GDPR email list of 800 people, zero acquisition or list building activity and no previous investment in Individual Giving.In this case study session, Isla will share her experience of building the foundations for a digital acquisition programme at AfriKids; describing how she used paid social advertising, a hand-raiser style petition and telemarketing to generate leads and convert them to new regular givers.

You’ll hear about the challenges, key learnings and results from AfriKids’ first digital acquisition campaign and the toolkit Isla used to deliver it.