Francesco Ambrogetti is leading the Supporter Engagement for UNCIEF worldwide based in New York and with the task of getting 100 million people supporting UNICEF with their money, voice and time. Before that he developed the first ever Exchange Traded Fund (ETF) linked to Sustainable Development Goals listed in NYSE and was the Director of Fundraising and Marketing for UNICEF Italy. He has over 20 years’ international fundraising experience with UNICEF, UNAIDS and UNFPA in Geneva, Bangkok, and Panama, and has advised organizations like the World Bank, WWF, MSF and the Red Cross. He is Professor of Fundraising at Bologna University and has authored various books including “Emotionraising: How to astonish, disturb, seduce and convince the brain to support good causes” (Civil Society Press, 2016).
Donor Love: Brain, Data, and Experience to Supercharge Your Donor Retention
I got it: thank the donor and treat them well. But why must we 'love' the donor? Have you ever wondered what "donor love" or retention means in practice and how to measure it?
With the help of neuroscience and real fundraising cases from around the world, this session will show how to engage donors using science, experience, and data to supercharge the lifetime value (LTV) of donors. In a post COVID-19 love is the only thing that will make a difference.