Dana Segal

Individual Giving Virtual Summit

Dana Segal

Decision science techniques that will transform your Legacy DMs

Leaving a gift in will is different to campaign giving - it requires thought, time and technical tasks. So how do you make it as easy as possible for your donor to consider it, pledge a gift, and let you know about it?  Join Ligia Peña and Dana Segal to find out their top decision science techniques that will transform your legacy letters and packs.