Charlotte Field

Individual Giving Virtual Summit

Charlotte Field

There & Back Again: What We Learned In 365 Days of Lead Generation on Facebook

For the past 4 years, Kids Help Phone and Good Works have worked together to build the foundations of a digital fundraising program, ready for growth. In 2019, that growth began – and we want to take you on the journey with us!

In this session, we’ll pull back the curtain and show you the inner workings of Kids Help Phone’s first year of active lead generation. You’ll learn key indicators that the program was ready for investment, and what benchmarks we use to measure success. We’ll share different creative approaches we’ve tested – from quizzes, to petitions, to downloadables – and how they worked (or didn’t!). We’ll talk about the success we’ve found converting online leads into donors through multiple channels. You’ll hear about tools we used and how we used them. Most importantly, we’ll explore some of the challenges we faced and the solutions we found, so you don’t have to!