Annetta Murphy

Individual Giving Virtual Summit

Annetta Murphy

Annetta Murphy is the Head of Creative at Ask Direct


An award winning copywriter, Annetta has helped raise millions of Euro for charities including Dogs Trust, Breakthrough Cancer Research, Cork Simon and Trócaire.


Annetta’s fundraising career began in Canada, in Stephen Thomas, where she worked with charities including, Canadian National Institute for the Blind, The Arthritis Society, and UNICEF. But love brought her to Ireland where she has remained at the heart of the sector ever since.

Copy: The good, the bad, the ugly and how to tell them apart

Does the sight of a blank page send you into a panic? Do you find yourself thrust into the role of copywriter on a regular basis?  Are you asked read and review copy as part of your job? How do you tell good copy from bad? And what rules should you follow to ensure your messaging is as persuasive as possible?

With over a decade of fundraising copywriting experience, Annetta Murphy and Sian Norris will take you through the techniques of powerful copy and share practical tips about how to critique writing, and write copy that gets the best results for your charity.Attendees will leave the session with practical tips on how to critique fundraising copy and write campaigns that encourages donors to open up their hearts and their cheque books.